AK Steel Corporation

AK Steel Corporation Overview

Company Headquarters: US

Founded: 1993

Workforce: ~9,500

Company Working:

AK Steel Corporation manufactures flat-rolled carbon, stainless, and electrical steel products. It operates through three segments, namely, automotive, infrastructure and manufacturing, and distributors and converters. The company offers plain carbon ERW tubes under its automotive segment. The ERW carbon steel tubing products are offered for various applications, such as air conditioning, automotive, construction, form equipment/agriculture, heating, and irrigation. The automotive segment covers the manufacturing of high steel products for light and heavy commercial vehicles and electric vehicles. It manufactures advanced tubular products for automotive and other applications using carbon and stainless steel through its subsidiary, AK Tube LLC.

The company has major business operations in North America and Europe. It sells carbon steel products primarily to customers in North America.

Strategy

AK Steel Corporation is transforming operations related to the automotive industry to improve its competitive position in the market significantly. It is focusing on automotive market to increase the variants of steel ERW tubes to meet the need for light and safer vehicles. The company is working on developing innovative steel solutions and improving its existing products to reduce its carbon footprint in the automotive industry. It is concentrating on increasing investments in research and development to comply with the automotive industry standards in North America and Europe. The company is providing tubular solutions that ensure enhanced heat resistance in vehicle exhaust systems, enabling exhaust systems to handle the higher engine exhaust temperatures needed for an increased fuel economy.

Company Snapshot

$5,882.5M

Revenue

9,500

Employees

1993

Founded

US

Headquarters

SWOT Analysis

Strengths

Strong distribution network
Focus on research and development to develop advanced technology and material combinations.

Weaknesses

Overdependent on the US region

Opportunities

Expansion in untapped market
Strategic merger and acquisition with automotive OEMs and Aftermarket suppliers

Threats

Risks associated with changes in tax laws and regulations

Product Offering

AK Steel Corporation
- Body and structure
- Exhaust system

Financial Performance

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