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Alphabet Inc.

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Alphabet Inc. - ICT showcase

Year Founded & Workforce

2015

190,234 Employees

Industry

ICT

Services

Media & EntertainmentCloud ComputingGlobal Edge Computing MarketArtificial Intelligence in Drug DiscoveryGoogle Workspace
A

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Alphabet Inc. Overview

Alphabet Inc. (Alphabet) is an American multinational company that operates through a collection of businesses of several industries, including technology, life sciences, investment capital, and research. Its subsidiaries include Calico, CapitalG, Chronicle, DeepMind, Google, Google Fiber GV, Jigsaw, Sidewalk Labs, Verily, Waymo, and X, among which Google accounts for the largest share of total revenue generated by Alphabet. In 2016, the net revenue of the company was USD 89.5 billion, which is around 99% of the total revenue of Alphabet, Inc. Google announced its conglomerate to be Alphabet on August 10, 2015. Google is Alphabet’s leading and largest subsidiary.

Google, Inc. is a leading technology company specialized in internet-related service and products. It is a wholly owned subsidiary of Alphabet, Inc. Online advertising, search engine, cloud computing, software, and hardware are some of the major specialized products of Google. In retail cloud market, Google offers cloud platform and analytics solution to retail customers.

Google is an American multinational company and initially was incorporated as a privately held company. Later, in 2004, the company announced its first public offering. The company offers managed services in terms of work productivity, scheduling, time management, instant messaging, video chats, language translation, mapping, video sharing, notetaking & photo organizing and editing, through its various applications. Google offers Google Search, Google Now, AdWords, AdSense, Double Click Ad Exchange, AdExchange, and AdMob. Google is known to build technology products and provide services to organize information.

Strategy

Alphabet Inc., focuses on both innovation and acquisition and is well-known for its superior technology offerings. The company invests heavily in its R&D division to gain a competitive edge in the market by innovating products and services. It is continuously investing on its Android platform, Chrome browser, and AI to offer enhanced digital experience to its consumers. Majority of the company’s revenue comes from Outdoor Advertising endorsement campaigns which help its consumers to grow their businesses and in turn help the company to expand its consumer base.

Company Snapshot

$182,530M

Revenue

190,234

Employees

$1,961,000M

Market Cap

2015

Founded

SWOT Analysis

Strengths

  • Robust financial performance
  • Strong R&D capabilities
  • High investment in R&D
  • Search engine domination
  • Strong user traffic generation
  • Wide geographic reach
  • Consistent financial performance
  • Diversified business segments
  • Strong financial performance
  • Extensive R&D
  • Strong brand name
  • Strong position in the online advertising segment
  • Revenue from advertising and display
  • Introduction of android and mobile technologies
  • Strong track record with mergers & acquisitions
  • Strong R&D Capabilities
  • High investments in R&D

Weaknesses

  • Exposure towards law suits
  • High dependency on advertisement
  • Exposure to lawsuits and litigations
  • Many products and services in the alphabet portfolio are not profitable
  • Over-dependence on advertising revenue
  • High employee turnover rate at the executive level
  • Exposure to various law suits

Opportunities

  • Growth of online video streaming
  • Growing demand for cloud computing
  • Growth in cloud-based applications
  • Growing IoT market
  • Positive outlook for the edge computing market
  • Expansion in emerging markets
  • Focused on innovation through R&D spending
  • Opportunities in ai-based drug discovery

Threats

  • Intense market competition
  • Security breaches
  • Intense competition
  • Stringent regulations
  • Cyber security breaches
  • Stringent government regulations
  • Competition from facebook on the search segment
  • Currency fluctuations
  • Emergence of new competitors
  • Cutting edge market Competition

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Key Developments

DateApproachDevelopment
October 2021Product LaunchGoogle unveiled Google Distributed Cloud, a set of hardware and software-based solutions for extending infrastructure to the edge and data centers.
November 2021Company LaunchAlphabet Inc. (US) has launched a new company Isomorphic Laboratories (UK), that aims to use artificial intelligence for drug discovery. The company will leverage that success to build tools that can help identify new pharmaceuticals
March 2023FundingAlphabet Inc.'s Google launched a T$300 million ($9.8 million) fund for the next three years to help boost the Taiwanese media's continuing operations and digital competitiveness. Google will pay local publishers through what it calls a "Taiwan News Digital Co-prosperity Fund" to strengthen its digital publishing capability.
May 2021Product LaunchGoogle launched its global product called News Showcase in India. Launched in October 2020, News Showcase is a global vehicle to pay news publishers for their content online. It also allows partnering publishers to curate content and provide limited access to paywalled stories for users.
October 2020Product LaunchAlphabet’s Google announced the launch of Google TV and streaming device—Chromecast. The streaming services would include video streaming platforms such as Netflix and Disney+.
March 2019ExpansionGoogle launched YouTube Music in India. YouTube Music is a new music streaming service for music listeners, which offers diverse playlists, recommendations, downloading options, videos, and smart search features. This enriches the overall user experience and expands the market reach.
March 2019Product DevelopmentGoogle introduced a train ticket booking service on its Google Pay app. The service is powered by IRCTC, where the user can search, buy, and cancel train tickets from the app with no additional costs. The ease and convenience offered by the app for railway payments help in enhancing the customer experience.
June 2018Product DevelopmentGoogle launched the Los Angeles cloud region, the fifth region for Google Cloud Platform in the US, following Oregon, Iowa, South Carolina, and Northern Virginia. The Google cloud for visual effects helps the content creators of the media & entertainment industry be quick, flexible, and accessible while working on multiple projects simultaneously without concern about resource shortage.
April 2023LaunchActivTrak recently introduced a Google Workspace connection that provides workplace insights to assist employees optimize their digital work habits. Customers may embed their personal work metrics into Google Workspace apps to get visibility, arrange their workday, safeguard focus time, and improve their overall well-being.
April 2023Product DevelopmentGoogle has enhanced the functionality of its Workspace Individual platform by providing a number of new features to assist single business owners worldwide. The company has enhanced cloud storage capacity, advanced email personalization, and expanded the platform's global reach.
March 2023CollaborationBikanervala, Indian food chain, has begun the process of digital transformation by implementing Google Workspace with the assistance of Shivaami, a Google Cloud partner specializing in Google Workspace solutions. The customer is enabled to improve their productivity, teamwork, and communication as a result of the shift.
March 2023LaunchGoogle Workspace launched AI-powered capabilities that make writing easier for users by providing quick draught creation and editing features that streamline the writing process.
March 2023PartnershipPromevo and Cameyo partnered to assist organizations in delivering a smooth and secure Google-based workspace that allows for productivity from anywhere. Cameyo's Chrome Enterprise Certified Virtual App Delivery platform, Google Cloud, ChromeOS, Google Workspace, and Promevo's gPanel workspace user management platform are combined in the agreement to provide an end-to-end digital workspace solution avoiding vendor lock-in.
March 2023PartnershipGoogle Cloud partnered with Al Azhar University. The collaboration entails adopting Google Workspace for Education as the university's primary educational and work platform for about 24,500 academic members and 500,000 students.
October 2022PartnershipTata Tele Business Services and Google Cloud entered into a partnership to provide Google Workspace for SMEs. As enterprises extend and modernize their cloud infrastructure, TTBS provided a uniform experience for workplace interaction and cooperation for their hybrid workforce.
June 2022LaunchGoogle Cloud has developed Digital Accelerator packs to simplify access to Google Cloud and Google Workspace technologies in an effort to assist small and medium-sized businesses across Australia in embracing the digital transition.
February 2022LaunchGoogle Releases a Free Workspace Version. The new service is a free option for business customers that want to improve teamwork through secure-by-design collaboration.
August 2021PartnershipGoogle Workspace and Miro, an online whiteboard platform, partnered for teams to make it easier and more successful to work together remotely or in-person. The integration of Google Workspace and Miro features makes it easier for teams to brainstorm and collaborate remotely and in real time within Google Meet along with Google Docs, Sheets, and Slides.
October 2020LaunchGoogle Cloud launched Google Workspace, a new brand identity reflecting a completely integrated product experience, as well as additional versions to purchase. Google Workspace thoughtfully integrates chat, meetings, documents, and tasks all built with verified Google security and driven by the cloud platform.

Product Offering

  • Alphabet Inc.
    • Media & Entertainment
    • Cloud Computing
    • Global Edge Computing Market
    • Artificial Intelligence in Drug Discovery
    • Media & Entertainment
    • Google Workspace

Financial Performance

Explore key financial metrics, segmented revenue, balance sheet health, and performance trends.

By Business Segment: Sales rose from USD 182.5 Bn in 2020 to USD 282.8 Bn in 2022.
Alphabet Inc. — By Business Segment
Series (USD Bn)202020212022
Sales182.5257.5282.8

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