American Axle & Manufacturing Holdings Inc.

American Axle & Manufacturing Holdings Inc. Overview

Company Headquarters: Michigan, US

Founded: 1994

Workforce: ~ 19,000

Company Working: American Axle & Manufacturing, Inc. (AAM) is a manufacturer and supplier of automotive driveline and metal forming products. Axles, driveshafts, power transfer units, transfer cases, constant velocity joints, PTU shafts and gears, wheel hubs, and spindles are among its main products. Lightweight beam axles, lightweight and efficient RWD and AWD drive modules, hybrid and electric drive systems, traction-enhanced differentials, torque vectoring rear drive module, disconnecting all-wheel drive system, and winter and hot test facilities are also available from the company. Products from the company are used in light trucks, sport utility vehicles, passenger cars, crossover and commercial vehicles. General Motors Company, FCA US LLC, Ford, Mercedes-AMG, and OEM customers are among its major customers.

Strategy

American Axle & Manufacturing, Inc. focuses on expanding its presence globally through merger and partnerships with key players in the market. Furthermore, it plans to strengthen its product portfolio and increase its customer base by investing in research and development. The company is planning to improve its investment in truck axle products to gain market share.

Company Snapshot

$6,530.9M

Revenue

19,000

Employees

1994

Founded

Michigan, US

Headquarters

SWOT Analysis

Strengths

Strong dealer community
Highly skilled workforce through successful training and learning programs
Worldwide operations and strong skilled workforce
Robust R&D capabilities
Strategic collaboration
Extensive industry experience

Weaknesses

Limited success outside core business
High attrition rate in the work force
High dependency on domestic market

Opportunities

Decreasing cost of transportation because of lower shipping prices
Government green drive also opens an opportunity for procurement of American Axle & Manufacturing products by the state as well as federal government contractors
New technology provides an opportunity
Strategic acquisition of key players

Threats

Liability laws in different countries are different and American Axle & Manufacturing may be exposed to various liability claims given changes in policies in those markets
Shortage of skilled workforce in the certain global markets represents a threat to steady growth of profits for American Axle & Manufacturing in those markets
Fluctuating foreign currency exchange rates

Key Developments

Date	Approach	Development
February 2023	Product Development	American Axle & Manufacturing Holdings, Inc. announced agreements with NIO and Mercedes to develop high-performance hybrid-electric systems and electric vehicle components with large players. This P3 system layout, with the electric motor on the rear axle, optimizes the weight distribution and increases the total output torque compared to a transmission-mounted electric motor (P2 hybrid).
November 2021	Product Development	AAM has been nominated by REE to provide the next-generation 3-in-1 electric drive technology. Highly integrated 3-in-1 propulsion systems are designed to provide the highest torque and power density levels.
November 2022	–	American Axle & Manufacturing (AAM) has announced it has been selected as the new axle supplier for GM's next generation mid-size pickup trucks. The new vehicles will debut for model year 2023.

Product Offering

American Axle & Manufacturing Holdings Inc.
- Truck axle

Financial Performance

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