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Amorepacific Corporation

Company Profile Analysis

Ticker: 090430.KS주식회사 아모레퍼시픽

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Amorepacific Corporation - Consumer Goods showcase

Year Founded & Workforce

1932

4,372 Employees

Industry

Consumer Goods
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Amorepacific Corporation Overview

Amorepacific Corporation is South Korea's largest pure-play beauty company and the operating core of the Amorepacific group. It owns a multi-brand portfolio spanning luxury (Sulwhasoo, HERA, AP Beauty), premium (LANEIGE, IOPE, Mamonde, Hanyul, Primera), derma (AESTURA, ILLIYOON, COSRX), hair care (RYO, Mise-en-Scène, LABO-H) and body/oral care. After a decade of China-led expansion and a painful post-2016 reset, the company spent 2023–2026 rebalancing its business. It moved toward the Americas, EMEA and Japan, digital marketplaces (Amazon, TikTok Shop) and specialty retail (Sephora, Olive Young-style multi-brand shops), and it used the 2024 consolidation of COSRX as a digital-native growth engine. FY2025 revenue reached KRW 4.25tn (+9.5%) with operating profit of KRW 335.8bn (+52.3%). The TTM to June 2026 reached KRW 4.49tn and KRW 388.5bn. The company targets 10% revenue growth and an operating margin of at least 11% in BY27, and the group targets KRW 15tn of revenue by 2035.


What the company does

Amorepacific Corporation develops, manufactures, markets and sells cosmetics (skin care, makeup, fragrance), hair and scalp care, body care and oral care. Under its corporate purpose it also covers household goods and food/health products. The Q1 2026 quarterly report describes its business as cosmetics manufacturing and sales, household goods manufacturing and sales, and food manufacturing and sales (green tea and health functional foods). In practice, revenue is overwhelmingly beauty.

For reporting, revenue is split into two business divisions, per S&P Global segment data:

Cosmetics Business Division: luxury, premium and derma skin care and makeup. KRW 3,794.4bn in FY2025, 89.2% of revenue.

Hair & Beauty (HB) Division: formerly "Daily Beauty"; hair, scalp, body and oral care. KRW 458.4bn in FY2025, 10.8% of revenue.

Management also discloses performance by geography (Domestic vs. Overseas) and within Overseas by region (Americas, EMEA, Greater China, Other Asia including Japan and APAC). In press releases, management emphasises the domestic/overseas axis more than the statutory divisions.

Business model and revenue model

Revenue model: almost entirely product sales (consumer packaged beauty goods). There is no material subscription, licensing or service revenue. The revenue mix is therefore effectively 100% product. Minor OEM and other-brand sales are included in "Others" in management IR decks (2025 Korea Conference deck).

Value-chain position: vertically integrated brand owner. The company runs in-house R&D (Mizium R&D centre, Yongin), in-house manufacturing and logistics (Osan Beauty Park, plus an overseas plant in Shanghai) and brand marketing. Distribution mixes owned and third-party channels. COSRX, consolidated from May 2024, uses a more asset-light model built on digital marketplaces.

Channels (domestic): e-commerce (own Amoremall plus platforms), multi-brand shops (MBS, chiefly Olive Young-type health & beauty stores), department stores, door-to-door/direct sales ("방판"), duty-free (inbound tourists), cross-border (headquarters supplying overseas distributors and retailers directly) and hypermarkets (declining).

Channels (overseas): Sephora in the US, Japan and Europe, Amazon (including Premium Beauty), TikTok Shop, Boots (UK), Qoo10 and other Japanese MBS, travel retail (LANEIGE in over 300 overseas duty-free stores excluding Hainan, per Hana, Oct 2026), and mono-brand stores and department stores in Asia.

Customer types: end consumers via retailers and platforms; B2B sales to distributors and retailers; and wholesale to duty-free operators.

End-markets: global prestige and masstige skin care, makeup, hair care and personal care.

Company's own characterisation

In its FY2025 results release (6 February 2026), the group frames itself as pursuing leadership in global "beauty and wellness" under the mid- to long-term vision "Create New Beauty." It names five strategic priorities: Everyone Global (core global markets), Holistic (integrated beauty solutions), Ageless (biotechnology-based anti-ageing), AMORE Spark (agile organisation) and AI First (AI-driven work transformation).

Independent characterisation

Amorepacific is a Korean multi-brand beauty house in the late stages of a structural repositioning. From roughly 2010 to 2016 it was a China/duty-free growth story built on luxury skin care (Sulwhasoo) and road-shop masstige (Innisfree, now a sister company under the holding company). The 2017 THAAD dispute, the collapse of Chinese group tourism, the rise of Chinese domestic brands and the ascendancy of Western prestige houses in China drove revenue down from KRW 4.86tn (FY2021) to KRW 3.67tn (FY2023). In 2023 the operating margin fell to 2.9%.

Since then the company has (i) bought control of COSRX (digital-native derma brand, over 90% overseas sales), (ii) shifted growth to the Americas, EMEA and Japan, (iii) rebuilt domestic profitability via e-commerce and MBS, and (iv) shrunk and restructured Greater China, which returned to profit in 2025. The result is a more diversified and higher-gross-margin business (72.3% in FY2025 versus 67.7% in FY2022). The operating margin is still below global peers, but the company now runs a credible multi-brand, multi-channel engine. The principal investment debate concerns whether margins can sustainably reach 11–12% while marketing intensity rises to defend share against faster-moving K-beauty challengers such as APR and indie brands.

Strategy

Stated corporate strategy (themes)

Vision "Create New Beauty" (2025, 80th anniversary): become a leading global beauty and wellness company, with KRW 15tn of group revenue by 2035.

Five strategic priorities: Everyone Global (core markets: the Americas, EMEA, Japan, plus India and the Middle East); Holistic (integrated beauty and wellness spanning skin, makeup, hair, body and inner beauty); Ageless (biotech-based anti-ageing); AMORE Spark (agile organisation); AI First (AI-based work transformation).

2024 Investor Day pillars: (1) enhance brand competitiveness via global flagship brands and future growth brands; (2) accelerate global rebalancing toward the US, Japan, Europe, India and the Middle East; (3) strengthen channel responsiveness, including Sephora partnerships in the US, Japan and Europe and improved transaction structures in China; (4) prepare for future growth (digital and AI productivity).

2026 Investor Day (11 Sep 2026): fast-track established flagship brands while building derma beauty, clinical skin care and hair care as new pillars. Scale proven growth models globally through digital capabilities (social, e-commerce, data-driven marketing).

Initiatives in the last 24 months

InitiativeDateDetail / target
Corporate Value Enhancement (Value-up) Plan12 Nov 202410% average annual revenue growth (2024–2027); 12% OPM by 2027; ROE of 7–8% by 2027
Value-up implementation evaluation10 Nov 2025Progress report. Mentions buybacks for stock compensation and consideration of capital-reserve-reduction dividends (감액배당) to expand returns.
BY26 guidance23 Sep 2025Revenue of KRW 4.4tn and OPM of 10% or more for July 2025–June 2026
Organisational redesignJul 2025 / Jan 2026Derma, Active Beauty, Hair & Beauty and E-commerce Units
Voluntary retirement programme (cost programme)Dec 2025Group-wide. Eligible: 15+ years' tenure in support/offline sales, or new hires aged 45+. KRW 53.6bn one-off at Amorepacific Corp. in Q4 2025.
Greater China restructuring2024–2026Offline channel optimisation and focus on core channels. Profitable in 2025.
Dedicated Amazon/TikTok Shop organisation2,026Per Kyobo summary of Investor Day
Derma pillar2026–BY30AESTURA and ILLIYOON: KRW 1tn by BY30 (July 2029–June 2030)
Clinical skin care2026–2035IOPE: Europe launch in H1 2027; KRW 500bn by 2035
Hair care pillar2026–BY30KRW 1tn revenue; at least 60% global revenue share by BY30; 14–15% OPM (Hana)
Sustainability2021–2026RE100 achieved (announced 30 Jun 2026); net zero by 2050; CDP double A
AI/digital2025–2026CES 2025 Innovation Honoree (Wanna-Beauty AI); AI Facial Aging Map (Jun 2026); AWS-powered Beauty Concierge (May 2026)

Medium-term targets / guidance

BY27 (July 2026–June 2027): revenue growth of 10% and an operating margin of at least 11%. Kyobo summarised the target range as 11–12%. Domestic growth is targeted at a high single digit (online and MBS-led). Strategic overseas markets (the Americas, EMEA and Japan) are targeted at more than 10% growth.

BY26 outturn versus guidance (derived from quarterly data): revenue for July 2025–June 2026 was KRW 4,492.0bn, ahead of the KRW 4.4tn target. Operating profit was KRW 388.5bn (8.65%), below the 10% target on a reported basis. Adding back the KRW 53.6bn voluntary retirement charge gives about 9.8%. If the Q2 2026 customs refund income of about KRW 19bn is also excluded, the underlying margin is about 9.4%.

Products & Services

Pricing is generally not disclosed by the company. Product details below come from company releases and trade press.

Luxury skin care and makeup (Cosmetics Division)

BrandDescription / positioningFlagship products (latest cited)Target customerNotes
SulwhasooGinseng-based luxury skin care. Korea's leading luxury skin care brand by management's claim.First Care Activating Serum (hero). Concentrated Ginseng Rejuvenating collection (reformulated March 2025). Jihambo gift-wrapping service for luxury gifting.Premium/luxury, gifting, travel retailAbout 28% of domestic revenue in Q4 2025 (Meritz). Official Japan launch with Q3 2026 marketing spend (NH). Store reductions in Greater China (Hana).
HERALuxury makeup and skin care. No. 1 cushion foundation brand in Korea per company.Sensual Nude Gloss; Mesh Powder Cushion; Black CushionUrban premium makeup consumersAbout 15% of domestic revenue in Q4 2025. Entered Japanese department stores in 2025.
AP Beauty (AMOREPACIFIC brand)Ultra-premium brand named after the company.New product launches cited in Q3 2025 releaseLuxury"AP brand" grew 58% in North America in Q2 2026 per SK Securities.

Premium skin care and makeup

BrandDescriptionFlagship productsTargetNotes
LANEIGEHydration-focused global premium brand; the company's largest global brand.Lip Sleeping Mask/lip franchise; Neo Cushion; JuicePop Box Lip Tint; Balance Mode line (Japan, 2026)Gen Z/Millennial global masstige-premiumOver 300 overseas duty-free doors excluding Hainan. Boots (UK) entry. Etihad Airways amenity partner (May 2026). Co-developing products with a leading Indian beauty platform (reported Feb 2026, platform unnamed in source).
IOPEClinical-grade skin care rooted in dermatological-procedure research (cushion pioneer, 2008).Products with PDRN and retinol"K-procedure" efficacy seekersSephora US launch. Europe entry targeted for H1 2027. Target of KRW 500bn brand revenue by 2035 (Investor Day 2026).
MamondeFloral-ingredient skin care, rebranded for Gen Z and Gen Alpha.n.v.Younger consumersEntered Europe via cross-border in 2025. Exclusive Amazon Premium Beauty launch (May 2026).
HanyulKorean botanical skin care.n.v.Premium naturalsLaunched in the Americas in 2025.
PrimeraNatural/sprout-based skin care.n.v.Domestic MBSCited as an MBS growth contributor in Q2 2026.
Tata HarperUS natural luxury clean skin care (acquired 2022).—US luxury clean beautySold via own DTC, Net-a-Porter, Cult Beauty and over 800 doors including Sephora and Neiman Marcus at acquisition. Current performance not separately disclosed.

Derma beauty (growth pillar)

BrandDescriptionFlagship productsNotes
AESTURAKorea's No. 1 derma cosmetics brand per company.ATOBARRIER365 Cream/line; A-CICA lineLaunched in 36 countries over three years. Global revenue more than quadrupled in 2025. Expanding to nine more countries by H1 2027. Triple-digit US growth via Amazon and Sephora (Q2 2026). Entered 17 European countries in Q1 2026. About 9% of domestic revenue in Q4 2025.
ILLIYOONCeramide-based body and face derma care.Ceramide Ato Concentrate Cream (No. 5 in US Amazon Facial Moisturizers)No. 1 body care brand at Olive Young per company. Amazon/TikTok Shop US focus. New derma care line in September 2026 (NH).
COSRXDigital-native hypoallergenic/sensitive-skin brand, founded 2013. Over 90% overseas sales; sold in about 140 countries at acquisition.Advanced Snail line; "The RX" line (Retinol 0.1 Cream, Vitamin C 23 Serum, co-developed with Amorepacific); "The Peptide" line; PDRN line; Ultra-Light Invisible Sunscreen (No. 1 in Amazon Beauty Germany)Distribution restructuring in 2024–2025, returning to growth in Q4 2025. Sales +53% in Q2 2026 (SK Securities). No. 1 brand at Qoo10 Japan Mega Beauty Awards H1 2026. Q3 2026 sales estimated at KRW 139.5bn with OP of KRW 34.2bn (NH).

Combined AESTURA plus ILLIYOON revenue exceeded KRW 400bn in BY26 (+67%) per Hana. The derma portfolio target is KRW 1tn by BY30.

Hair & Beauty Division

BrandDescriptionFlagship / recent launchesNotes
RYOPremium herbal hair and scalp care.Scalp care portfolio expansionResults in North America and Greater China in 2025. About 2% of domestic revenue in Q4 2025.
Mise-en-ScèneMass-premium hair care and styling.Perfect Serum (No. 1 Hair Styling Oil on US Amazon; No. 1 during Black Friday 2025); Salon 10 Peptide Repair (2026)Cross-border via TikTok Shop. About 6% of domestic revenue.
LABO-HScalp-strengthening clinic hair care.Hairline Ampoule; scalp sun care; renewed clinic lineSolid growth in 2026.
Longtake, AYUNCHEHair/fragrance brands named in the Investor Day hair portfolio.n.v.Part of the KRW 1tn hair target.
Happy Bath, body and oral care brandsBody wash and oral care (HB Division).n.v.Not individually detailed in sources reviewed.

Note that AMOS Professional, a salon hair brand, is a Holdings subsidiary but was included in the Investor Day hair-care portfolio. Hair-care revenue was about KRW 490bn in BY26, with a target of KRW 1tn and a global share of at least 60% by BY30, at a 14–15% operating margin (Hana, Sep 2026).

Tea/wellness and services

  • OSULLOC (tea) sits under Holdings and is not consolidated in 090430.

  • Digital and AI services: the "Wanna-Beauty AI" generative-AI makeup app (CES 2025 Innovation Award Honoree); the AI Beauty Concierge (skin, scalp and personal-colour diagnosis) showcased at AWS Summit Seoul 2026; Custom Match personalised makeup (Investor Day 2024); and the AMORE YONGSAN flagship store (opened May 2026).

Financial Narrative

Source for all tables: S&P Global Market Intelligence via StockAnalysis.com (consolidated K-IFRS, FY2021–FY2025; TTM to 30 Jun 2026), cross-checked against company releases (FY2024 and FY2025 revenue and OP match exactly).

Income statement

Notes:

  • S&P's FY2025 EPS deducts KRW 36.1bn of "preferred dividends and other adjustments" and computes EPS over about 69m shares (common plus preferred). Broker EPS bases differ; for example, Kiwoom shows FY2024 EPS of KRW 8,591.

  • FY2025 net income incl. minorities of KRW 247.3bn matches Dealsite's report of KRW 247.3bn (-58.9% YoY).

Revenue CAGR (derived): FY2021–FY2025 was -3.3%, reflecting the China/duty-free reset. FY2023–FY2025 was +7.6%. The TTM to June 2026 of KRW 4,491.9bn is 5.6% above FY2025.

TTM (to 30 June 2026): revenue KRW 4,491.9bn; gross profit KRW 3,278.2bn (73.0%); operating income KRW 388.5bn (8.65%); EBITDA KRW 649.1bn (14.45%); net income attributable KRW 286.0bn.

Commentary — revenue. The FY2022–FY2023 contraction (-15.0% and -11.1%) reflected collapsing Chinese duty-free and daigou demand, de-stocking in China, and Innisfree/road-shop decline in the broader group. The FY2024 recovery (+5.7%) was driven by COSRX consolidation from May 2024 and Western growth. Organic Greater China revenue fell 27% in 2024 on channel restructuring (Toyo Economy, Feb 2025). FY2025 (+9.5%) was broad-based: domestic +5% (online, MBS, department stores, duty-free and cross-border) and overseas +15%, including Americas +20% and EMEA +42%. H1 2026 maintained growth at +11.5% (derived: KRW 2,311.7bn versus KRW 2,072.5bn).

Commentary — margins. Gross margin expanded about 470 bp from the FY2022 trough to FY2025. Drivers were mix (COSRX and derma), less discounting in China, the exit from low-margin channels and cost-structure improvement. The operating margin troughed at 2.9% in FY2023. It recovered to 7.9% in FY2025 despite the Q4 voluntary retirement charge of KRW 53.6bn; excluding that charge, it would have been about 9.2% (derived). Advertising intensity remains high at 13–15% of revenue, a deliberate investment in Western brand-building, Amazon and TikTok. This is the key swing factor for margin progression.

Commentary — below the line. FY2024 pre-tax income (KRW 620.8bn) was inflated by about KRW 376bn of "earnings from equity investments." This is consistent with a remeasurement gain on the previously held 38.4% COSRX stake upon obtaining control (S&P line item). It was also boosted by KRW 114.1bn of investment gains, partly offset by a KRW 96.2bn asset write-down. The FY2024 net income of KRW 593.2bn and ROE of 11.8% are therefore not representative of recurring earnings. FY2023 pre-tax income also benefited from KRW 188.4bn of investment disposal gains.

Balance sheet

As of 30 June 2026: total assets KRW 7,087.4bn; cash and investments KRW 1,136.6bn; total debt KRW 327.9bn; net cash KRW 808.7bn; equity KRW 5,631.7bn; goodwill KRW 792.0bn.

Commentary. The balance sheet is conservatively financed. The company has carried net cash in every year, and financial debt consists largely of short-term borrowings at overseas subsidiaries plus lease liabilities. The COSRX acquisition in 2024 (net cash outflow of KRW 494.0bn) temporarily cut net cash to KRW 314.5bn. It also added about KRW 1.43tn of goodwill and intangibles, which now make up about 25% of total assets. This creates impairment sensitivity to COSRX's performance, a risk that briefly crystallised in market sentiment during COSRX's 2024–2025 distribution reset. By FY2025, strong FCF had restored net cash to KRW 731.7bn. Inventory rose sharply in FY2024 with COSRX consolidation and has since stabilised.

Cash flow

FY2021 shows a small net cash inflow of KRW 44.9bn from acquisitions/disposals; it is shown as 0 here. The TTM to June 2026 shows OCF of KRW 503.8bn, capex of KRW 66.1bn, FCF of KRW 437.7bn and dividends of KRW 104.0bn.

Commentary. FY2022 FCF collapsed because of a KRW 345bn working-capital outflow, consistent with inventory and channel disruption in China and settlement of liabilities. FY2025 FCF of KRW 519bn (12.2% margin) was the strongest since FY2021. It was helped by higher profit, lower capex (KRW 64.6bn, about 1.5% of revenue) and neutral working capital. Shareholder distributions are modest: dividends plus buybacks were KRW 97.3bn, or 19% of FY2025 FCF. Treasury share purchases are mainly for employee stock compensation, consistent with the "자사주 상여금" disclosures of August 2025.

Ratios

Source: S&P/StockAnalysis for ROE, ROA, ROIC, liquidity, leverage and turnover. Analyst derivations for coverage and cycle metrics.

Commentary. Returns on capital remain the weakest part of the equity story. Excluding the FY2024 remeasurement gain, ROE has been 3–5%, below the cost of equity and below the 7–8% target set in the November 2024 Value-up plan. Low returns stem from (i) a large equity base, including about KRW 4.8tn of retained earnings, (ii) sub-scale operating margins, and (iii) a cash-rich, under-levered balance sheet. The cash conversion cycle lengthened by about 38 days from FY2021 to FY2024–25, mainly because of slower inventory turns. This reflects multi-brand, multi-country SKU proliferation and COSRX inventory consolidation. It is a working-capital efficiency lever for the next phase.

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Financial Detail

Segment revenue (KRW Bn)

Segment revenue (KRW Bn)FY2021FY2022FY2023FY2024FY2025

Cosmetics Business Division (KRW Bn)

4,349.33,677.73,264.43,477.83,794.4

Hair & Beauty Division (KRW Bn)

513.9457.2409.6407.3458.4

Total revenue (KRW Bn)

4,863.14,134.93,674.03,885.14,252.8

Revenue by Segment (%) and Segment Margins & Growth (%)

Segment metrics (%)FY2021FY2022FY2023FY2024FY2025

Cosmetics share of revenue (%)

89.488.988.989.589.2

Hair & Beauty share of revenue (%)

10.611.111.110.510.8

Cosmetics YoY growth (%)

0-15.4-11.26.59.1

Hair & Beauty YoY growth (%)

0-11.0-10.4-0.612.6

Revenue by Segment and Segment Margins & Growth (%)

Domestic vs Overseas (KRW Bn)FY2024FY2025

Domestic revenue (KRW Bn; FY2024 derived from reported +5%)

2,166.92,275.2

Overseas revenue (KRW Bn; FY2024 derived from reported +15%)

1,660.11,909.1

Domestic operating profit (KRW Bn; FY2024 derived from reported -2%)

147.9144.9

Overseas operating profit (KRW Bn; FY2024 derived from reported +102%)

103.9209.9

Domestic operating margin (%)

6.86.4

Overseas operating margin (%)

6.311.0

Revenue by Segment and Segment Margins & Growth (%) (Quarterly)

Quarterly (KRW Bn)Q1-2025Q2-2025Q3-2025Q4-2025Q1-2026Q2-2026

Revenue (KRW Bn)

1,067.51,005.01,016.91,163.41,135.81,175.9

Operating profit (KRW Bn)

117.773.791.952.5126.7117.3

Operating margin (%)

11.07.39.04.511.210.0

Domestic revenue (KRW Bn)

577.3555.30587.6626.4610.8

Domestic operating profit (KRW Bn)

040.30-4.181.559.6

Overseas revenue (KRW Bn)

0431.90566.2497.1551.6

Overseas operating profit (KRW Bn)

036.1061.756.771.8

Revenue by Segment

Amorepacific Holdings consolidated (KRW Bn)FY2024FY2025

Revenue (KRW Bn)

4,259.94,623.2

Operating profit (KRW Bn)

249.3368.0

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Income statement (KRW Bn)

Income statement (KRW Bn)FY2021FY2022FY2023FY2024FY2025

Revenue (KRW Bn)

4,863.14,134.93,674.03,885.14,252.8

Gross profit (KRW Bn)

3,500.52,797.42,518.92,746.73,076.1

SG&A (KRW Bn)

2,738.32,253.72,104.12,210.82,405.3

of which advertising (KRW Bn)

605.0502.4542.5551.8577.8

R&D expense (KRW Bn)

103.997.0103.2103.3103.7

Operating income (KRW Bn)

343.4214.2108.2220.5335.8

EBITDA (KRW Bn)

705.2502.9360.0477.9603.9

Pre-tax income (KRW Bn)

297.9224.5280.6620.8343.8

Income tax (KRW Bn)

117.095.2106.819.296.5

Net income incl. minorities (KRW Bn)

180.9129.3173.9601.6247.3

Net income attributable to owners (KRW Bn)

193.7134.5180.1593.2235.7

EPS basic (KRW)

2,8201,9502,6108,6012,893

EPS diluted (KRW)

2,8181,9482,6098,6002,893

DPS common (KRW)

9806809101,1251,240

Margins (%)

Margins (%)FY2021FY2022FY2023FY2024FY2025

Gross margin (%)

72.067.768.670.772.3

Operating margin (%)

7.15.22.95.77.9

EBITDA margin (%)

14.512.29.812.314.2

Net margin, attributable (%)

4.03.34.915.35.5

Advertising / revenue (%)

12.412.214.814.213.6

Effective tax rate (%)

39.342.438.03.128.1

Balance Sheet and Per-Share Data

Balance sheet (KRW Bn, year-end)FY2021FY2022FY2023FY2024FY2025

Total assets (KRW Bn)

6,116.75,801.85,886.56,783.56,961.2

Cash & equivalents (KRW Bn)

537.7449.6506.4451.5524.6

Cash + short-term investments + trading securities (KRW Bn)

1,130.4915.81,080.0754.71,081.8

Short-term debt incl. current leases (KRW Bn)

293.9292.4299.5367.5304.6

Long-term debt incl. leases (KRW Bn)

96.264.850.972.845.4

Total debt incl. leases (KRW Bn)

390.1357.2350.4440.2350.1

Net debt, negative = net cash (KRW Bn)

-740.3-558.5-729.6-314.5-731.7

Total equity (KRW Bn)

4,744.34,779.34,872.75,326.05,503.5

Goodwill (KRW Bn)

9.6106.9104.2791.1790.6

Other intangibles (KRW Bn)

192.1250.9236.5982.8932.0

Goodwill + intangibles (KRW Bn)

201.7357.8340.71,773.91,722.6

Inventory (KRW Bn)

493.2408.9394.3497.8480.1

Working capital (KRW Bn)

857.0884.01,138.9639.1882.9

Book value per share (KRW)

69,04969,55070,96276,14978,989

Cash flow (KRW Bn)

Cash flow (KRW Bn)FY2021FY2022FY2023FY2024FY2025

Operating cash flow (KRW Bn)

691.4151.0348.2334.5583.8

Capital expenditure (KRW Bn)

91.299.4134.581.064.6

Free cash flow (KRW Bn)

600.251.6213.7253.5519.2

Cash acquisitions (KRW Bn)

0175.60494.00

Dividends paid (KRW Bn)

54.868.147.063.192.3

Share repurchases (KRW Bn)

18.72.50.310.95.0

Net debt repaid (KRW Bn)

156.483.048.931.1109.9

FCF margin (%)

12.31.25.86.512.2

Returns & Leverage Ratios (%) and Financial Ratios (x)

RatiosFY2021FY2022FY2023FY2024FY2025

ROE (%)

3.92.73.611.84.6

ROA (%)

3.62.31.22.23.1

ROIC (%)

5.33.01.64.74.9

Current ratio (x)

1.742.062.401.581.79

Quick ratio (x)

1.261.471.711.061.30

Debt / equity (x)

0.080.080.070.080.06

Net debt / EBITDA (x)

-1.05-1.11-2.03-0.66-1.21

Interest coverage, EBIT / interest expense (x, derived)

30.117.56.67.815.0

Asset turnover (x)

0.820.690.630.610.62

Inventory turnover (x)

3.002.972.882.552.41

Days inventory outstanding (derived)

121.7122.9126.7143.1151.5

Days sales outstanding (derived, year-end)

22.325.329.136.330.7

Days payables outstanding (derived, year-end)

33.122.027.330.833.9

Cash conversion cycle (days, derived)

110.9126.2128.5148.6148.3

Revenue by Region and Revenue by Region (%)

Geographic split (KRW Bn)FY2024FY2025

Domestic revenue (KRW Bn; FY2024 derived)

2,166.92,275.2

Overseas revenue (KRW Bn; FY2024 derived)

1,660.11,909.1

Overseas share of domestic+overseas (%)

43.445.6

Overseas regional growth YoY (%)

Overseas regional growth YoY (%)FY2024FY2025Q1-2026Q2-2026

Americas (%)

8320057

EMEA (%)

20042063

Greater China (%)

-2700-6

Other Asia incl. Japan and APAC (%)

530019

Total overseas (%)

015628

Region revenue (KRW Bn)

Region revenue (KRW Bn)Q2-2025Q2-2026

Americas (KRW Bn)

134.0210.4

EMEA (KRW Bn)

44.272.0

Other Asia ex-Greater China (KRW Bn)

121.6144.7

Greater China (KRW Bn)

132.4124.5

Total overseas (KRW Bn)

431.9551.6

Share Price and Market Valuation

Market data (year-end)FY2021FY2022FY2023FY2024FY2025

Year-end share price, dividend-adjusted (KRW)

161,956133,991142,239102,805118,474

Market cap, S&P basis (KRW Bn)

10,540.78,545.48,864.56,461.37,442.4

P/E (x)

54.463.649.210.937.3

P/B (x)

2.221.791.821.211.35

EV/EBITDA (x)

14.015.722.813.211.5

EV/Sales (x)

2.031.912.231.621.64

Dividend per share, common (KRW)

9806809101,1251,240

Dividend yield (%)

0.600.510.641.091.05

Payout ratio (%)

28.350.726.110.639.2

Analyst Ratings & Targets

BrokerDateRatingTarget price (KRW)

Kyobo Securities

29 Sep 2026

Buy

210,000

NH Investment & Securities

7 Sep 2026

Buy

185,000

SK Securities

8 Oct 2026

Buy

180,000

Yuanta Securities

3 Aug 2026

Buy

178,000

Hana Securities

14 Sep 2026

Buy

170,000

Eugene Investment

20 Jul 2026

Buy

150,000

Analyst Conclusions

Management guidance

BY27 (July 2026–June 2027): revenue +10%, OPM of at least 11% (11–12% per Kyobo summary).

BY30: derma KRW 1tn; hair care KRW 1tn with at least 60% global share.

2035: group revenue of KRW 15tn; IOPE KRW 500bn.

2027 (Value-up): OPM of 12% and ROE of 7–8%.

Consensus / broker expectations

Broker forecasts (KRW Bn)FY2025AFY2026EFY2027E
Revenue — Hana (KRW bn)4,252.84,709.85,218.4
Operating profit — Hana (KRW bn)335.8484.2567.9
Revenue — Meritz (KRW bn)4,252.84,737.40
Operating profit — Meritz (KRW bn)335.8490.20

Bull case

  1. Margin runway is real. Excluding the voluntary retirement charge, the BY26 OPM was about 9.8% while advertising stayed at about 13.6% of sales. Scale in the Americas (+57% in Q2 2026) and COSRX's estimated 23–25% OPM should lift the group toward 11–12% as Western businesses mature.

  2. Brand-diversified growth. Growth no longer relies on Sulwhasoo/China or LANEIGE alone. AESTURA plus ILLIYOON exceeded KRW 400bn (+67%), COSRX is re-accelerating, and hair care (about KRW 490bn) has a credible path to KRW 1tn.

  3. Balance sheet and re-rating optionality. Net cash of about KRW 0.8tn (about 10% of common market cap), a forward P/E of about 21x versus global peers, rising NPS ownership (10.49%) and a possible step-up in shareholder returns could close the discount.

Bear case

  1. Guidance credibility. BY26 missed the 10% margin target on a reported basis, and the 2024 Value-up targets (12% OPM, ROE of 7–8% by 2027) look stretched against an FY2025 OPM of 7.9% and ROE of 4.6%.

  2. Customer-acquisition inflation. Western growth is bought with heavy Amazon and TikTok promotion. SK Securities already expects a Q3 2026 profit miss on Prime Big Deal Days spend, and APR shows that rivals can out-execute at higher margins.

  3. Structural drags persist. Greater China is still shrinking, inventory days are about 150, and about KRW 1.72tn of acquired intangibles concentrate risk in COSRX.

Key catalysts and monitorables (next 12 months)

  • Q3 2026 results (expected late October / early November 2026): consensus OP is about KRW 117–118bn. Watch the overseas margin after Prime Day timing and the Greater China trajectory.

Q4 2026: the first quarter without the prior-year voluntary retirement charge creates a favourable comparison (Q4 2025 OP was KRW 52.5bn). Amazon October and November events also fall in this quarter.

Progress against BY27 guidance: half-year checkpoint with Q4 2026 results in February 2027.

IOPE Europe and AESTURA expansion: to nine more countries (H1 2027); Sulwhasoo Japan performance.

COSRX growth sustainability: Q3 2026E +31% (NH) and margin.

Shareholder-return actions: under the Value-up framework (capital-reserve dividends, cancellations); NPS ownership changes.

US tariff and trade developments; inbound tourism to Korea: (duty-free).

Analyst verdict

Amorepacific Corporation has completed the hardest part of its turnaround. Revenue has returned above KRW 4tn after three years below it, and operating profit has tripled from the FY2023 trough. The mix has shifted decisively toward the Americas, EMEA, Japan and derma brands, which now carry the growth that China once supplied. The Q2 2026 quarter (+17% revenue, +59% operating profit, overseas OP +99%) was the clearest evidence yet that the multi-brand, multi-channel model can deliver growth and operating leverage together.

The investment case still rests on margin conversion rather than revenue momentum. The company exceeded its BY26 revenue goal but missed its 10% margin target on a reported basis, and ROE remains around 5%, roughly half the 2027 Value-up target. Marketing intensity of 13–15% of sales is the cost of competing on Amazon and TikTok against nimble rivals such as APR, which grows faster at three times the margin. The new BY27 margin target of at least 11% is achievable only if Western businesses scale toward group-average margins and Greater China at least stabilises.

The stock trades at about 21x forward earnings, about 12.7x EV/EBITDA and about 1.6x book, with about KRW 0.8tn of net cash. That is undemanding against global beauty peers but not obviously cheap against Amorepacific's own return profile. Broker targets cluster at KRW 170,000–210,000. Our synthesis is that the risk-reward is constructive but execution-dependent. Upside requires consecutive quarters at 10%+ operating margins, sustained 25%+ growth in the Americas and EMEA, and a clearer capital-return framework. Downside comes from promotional-cost inflation and COSRX volatility. On the evidence available as of 15 October 2026, the trajectory favours continued earnings recovery, with Q3–Q4 2026 results the decisive test of the BY27 margin commitment.


End of dossier. All figures are as reported or derived from cited sources as of 15 October 2026.

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Executive Leadership

Board of Directors

NameRoleAppointment historyNotes

Suh Kyung-bae (서경배)

Inside director; Group Chairman

Re-elected 15 Mar 2024 (largest/major shareholder)

Controlling shareholder of Amorepacific Holdings. Holds about 6.37m Amorepacific Corp. shares.

Kim Seung-hwan (김승환)

Inside director; CEO / Representative Director

Elected 17 Mar 2023; re-elected and reappointed representative director 26 Mar 2026

Previously representative director of Amorepacific Group (holding), resigning that post on 17 Mar 2023.

Lee Ji-yeon (이지연)

Inside director

Elected 15 Mar 2024

—

Lim Woon-sup (임운섭)

Inside director

Elected 26 Mar 2026

Head of Derma Beauty Unit (Investor Day 2026).

Lee Jae-yeon (이재연)

Outside director

Elected 2023; re-elected 26 Mar 2026

—

Ahn Hee-jun (안희준)

Outside director

Elected 2022; re-elected 2025 and listed again in 2026

—

Choi In-a (최인아)

Outside director

Elected 2022; re-elected 2025

—

Cho Sung-jin (조성진)

Outside director

Re-elected 2024 (per change table)

—

Park Tae-jin (박태진)

Outside director

Elected 25 Mar 2025

—

Lee Eui-kyung (이의경)

Outside director

Elected 25 Mar 2025

—

Executive Leadership Team

NameTitleSource

Kim Jong-ha

Head, Active Beauty Unit

Investor Day release, Sep 2026

Rho Byung-kwon

Head, Hair & Beauty Unit (born 1978)

Investor Day, Sep 2026; Economist (Korea), Aug 2022

Kim Yong-ho

Head, Corporate Strategy Division

Investor Day, Sep 2026

Giovanni Valentini

CEO, Amorepacific North America (RHQ)

Investor Day 2024; Happi

Kim Jin-bong

Head, Legal Division (filing officer)

Q1 2026 quarterly report

Major Shareholders

HolderShares% (basis noted)Source / date

Amorepacific Holdings Corp.

23,761,899

34.4% of total issued; about 40.6% of common (derived)

Simply Wall St (filings)

Suh Kyung-bae

6,372,120

9.2% of total; about 10.9% of common (derived)

Simply Wall St

National Pension Service (Korea)

—

10.49% (up from 8.42%)

DART substantial shareholding report, 2 Oct 2026

Massachusetts Financial Services

2,263,085

3.3% of total

Simply Wall St

The Vanguard Group

about 1.47–1.57m

about 2.1–2.3% of total

Simply Wall St (two snapshots)

BlackRock

about 1.07–1.14m

about 1.6% of total

Simply Wall St

Amorepacific Welfare Foundation

767,200

1.1% of total

Simply Wall St

FMR LLC

614,853

0.9% of total

Simply Wall St

Norges Bank Investment Management

200,164–481,179

0.3–0.7%

Simply Wall St (two snapshots)

TIAA-CREF / Yacktman / Geode

small

under 0.6% each

Simply Wall St

Competitive Landscape

Peer Comparison FY2025

CompanyLatest FYRevenueYoY growthOperating marginR&D intensitySource

Amorepacific Corp.

FY2025

KRW 4.25tn

+9.5%7.9%2.4%

S&P / company

L'Oréal

FY2025

EUR 44.1bn

+4.0% LFL

about 20% (record)

—

Quartr (CAGNY 2026); industry commentary

Estée Lauder Companies

FY2025 (June)

USD 14.33bn

-8%

-5.5% reported; 8.0% adjusted

—

ELC FY2025 release

LG Household & Health Care

FY2025

KRW 6.36tn

-6.7%

about 2.7% (OP KRW 170.7bn)

—

Korea JoongAng / Daum, Feb 2026

APR

FY2025

KRW 1.53tn

+111.3%

about 24% (OP KRW 365.4bn)

—

Dealsite, Feb 2026

Shiseido

FY2025

—-2%

Core OP improved; reported loss of about JPY 39.8bn

—

Shiseido FY2025 tanshin (headline only)

Company Snapshot

$2,992.8M

Revenue

4,372

Employees

1932

Founded

Seoul, South Korea

Headquarters

SWOT Analysis

Strengths

  • Profit recovery: FY2025 OP of KRW 335.8bn (+52.3%), and a TTM OP of KRW 388.5bn to June 2026 (S&P).
  • Gross margin of 72.3% in FY2025, up from 67.7% in FY2022, indicating pricing and mix power.
  • Net cash of KRW 731.7bn at FY2025 (KRW 808.7bn at June 2026) and debt/equity of 0.06x.
  • Diversified growth engines: AESTURA plus ILLIYOON exceeded KRW 400bn in BY26 (+67%, Hana). COSRX grew 53% in Q2 2026 (SK Securities).
  • Western momentum: Americas +57% and EMEA +63% in Q2 2026 (Edaily).
  • ESG leadership: RE100 achieved in 2026 and CDP double A for 2025.

Weaknesses

  • Low returns: ROE of 4.6% in FY2025 and ROIC of 4.9%, well below the 7–8% ROE target.
  • BY26 margin shortfall: OPM of 8.65% versus the 10% or more target.
  • Working-capital drag: the cash conversion cycle lengthened from about 111 days (FY2021) to about 148 days (FY2025), derived.
  • Overseas margins remain volatile: overseas OP fell 18% in Q1 2026 as marketing rose; North American OPM was about 6% in Q2 2026 (Eugene estimate).
  • Small shareholder returns: a payout ratio of about 39% on S&P net income to common, a dividend yield of about 0.9–1.0%, and buybacks of KRW 5.0bn in FY2025.
  • Greater China decline persists: Q2 2026 revenue of KRW 124.5bn (-6%).

Opportunities

  • Derma pillar to KRW 1tn by BY30, with AESTURA expanding to nine more countries by H1 2027.
  • Hair care to KRW 1tn and at least 60% global share by BY30, from about KRW 490bn in BY26.
  • IOPE in Europe (H1 2027) and a KRW 500bn brand by 2035.
  • Japan: official Sulwhasoo launch and HERA in department stores. COSRX was Qoo10 Japan's No. 1 brand in H1 2026.
  • India and the Middle East: LANEIGE co-development with an Indian platform and named strategic markets.
  • Balance-sheet optionality: about KRW 0.8tn of net cash available for bolt-on M&A or enhanced returns. The company has considered capital-reserve-reduction dividends (Value-up evaluation, Nov 2025).

Threats

  • Indie and ODM-enabled K-beauty competition: APR's FY2025 revenue rose 111% at a 24% OPM, and it overtook Amorepacific in market capitalisation in August 2025.
  • Platform dependence and rising promotional costs: SK Securities cut its Q3 2026 margin estimate by 0.7 pp for pre-October Amazon event marketing.
  • US trade and tariff policy: Q2 2026 included about KRW 19bn of customs refunds, signalling tariff exposure.
  • China: Western prestige and Chinese domestic brands displacing Korean premium brands (KED Global, Nov 2024).
  • Impairment risk on about KRW 1.72tn of goodwill and intangibles at FY2025 if COSRX growth falters.
  • Domestic channel power concentration: Olive Young-type MBS dominance and duty-free dependence on inbound tourism.

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Key Developments

DateEventSignificance
30 Apr 2025Q1 2025: Amorepacific revenue KRW 1,067.5bn (+17.1%), OP KRW 117.7bn (+62%). Overseas +40% with COSRX. Americas +79%.Confirms post-COSRX growth step-up
1 Aug 2025Q2 2025: Holdings revenue KRW 1,095bn, OP KRW 80.1bn (+555.5%). Amorepacific overseas revenue +14.4%, overseas OP +611%.Profit inflection overseas
6 Aug 2025APR overtakes Amorepacific as Korea's most valuable cosmetics stock (APR KRW 7.93tn versus AP KRW 7.53tn).Competitive and valuation signal
Aug 2025Treasury-share bonuses granted to executives.Equity-linked pay
23 Sep 2025BY26 forecast: KRW 4.4tn revenue; OPM of 10% or more.First formal BY guidance
2025 (80th anniversary)Vision 2035 "Create New Beauty" with a KRW 15tn group revenue target.Long-term ambition
6 Nov 2025Q3 2025: Amorepacific OP KRW 91.9bn (+41%), revenue about KRW 1.01tn (+4%). Holdings shares +6.7%.Steady margin recovery
10 Nov 20252025 Value-up implementation evaluation published.Governance and shareholder-return transparency
5 Dec 2025Voluntary retirement programme announced group-wide, the second in company history.Cost restructuring
16 Dec 2025CDP "A List" for Climate (4th consecutive year) and Water (2nd consecutive year).ESG leadership
1 Jan 2026E-commerce Unit created.Digital channel focus
6 Feb 2026FY2025 results: revenue KRW 4,252.8bn (+9.5%), OP KRW 335.8bn (+52.3%). Q4 OP of KRW 52.5bn after KRW 53.6bn voluntary retirement charge.Best profit since 2019 at group level
9 Feb 2026Shares rise as much as 20.4% intraday to KRW 169,000 (52-week high). NH raises target price to KRW 180,000.Re-rating on COSRX recovery and removal of retirement-cost uncertainty
Feb 2026LANEIGE begins co-development with a leading Indian beauty platform.India entry
26 Mar 2026AGM: Lim Woon-sup joins the board; CEO Kim reappointed.Governance continuity
29 Apr 2026Q1 2026: revenue KRW 1,135.8bn (+6.4%), OP KRW 126.7bn (+7.6%). Domestic OP +65%; overseas OP -18% on marketing investment.Mixed: domestic strength, overseas margin dip
7 May 2026AMORE YONGSAN flagship store opens.Brand experience
8 May 2026Mamonde exclusive launch in Amazon Premium Beauty.US digital expansion
12–19 May 2026Nano-delivery and microbiome research disclosures.R&D pipeline
15 May 2026LANEIGE named Etihad Airways premium amenity partner.Brand partnership
22 May 2026AI Beauty Concierge at AWS Summit Seoul 2026.AI capability
15 Jun 2026AI-powered Facial Aging Map unveiled.AI/R&D
30 Jun 2026First Korean private-sector company to achieve RE100.ESG milestone
3 Jul 2026Record group revenue on Amazon Prime Day (North America +20%, Europe +22%).Western digital momentum
30 Jul 2026Q2 2026: revenue KRW 1,175.9bn (+17%), OP KRW 117.3bn (+59%), beating consensus of about KRW 97bn. Americas +57%, EMEA +63%, Greater China -6%.Strong beat; overseas OP +99%
7 Sep 2026NH raises target price to KRW 185,000. Derma brands expected to be about 25% of sales in 2026.Broker upgrades
11 Sep 2026Investor Day: BY27 guidance (+10% revenue, OPM of at least 11%); derma and hair KRW 1tn each by BY30; IOPE KRW 500bn by 2035.Guidance reset; stock +4–5%
14 Sep 2026Kyobo target price KRW 210,000; Hana KRW 170,000 (Buy).Consensus constructive
2 Oct 2026NPS raises stake to 10.49% from 8.42%.Institutional support
8 Oct 2026Q3 2026 previews: Hana OP KRW 120.6bn (+31%); consensus about KRW 117–118bn; SK expects a miss (KRW 108.4bn) on pre-October Prime Big Deal Days marketing.Near-term earnings risk/catalyst

Financial Performance

Explore key financial metrics, segmented revenue, balance sheet health, and performance trends.

Revenue

8 charts
Income Statement: Revenue & Gross Profit: Revenue fell from KRW 4,863.1 Bn in FY2021 to KRW 4,252.8 Bn in FY2025.
Amorepacific Corporation — Income Statement: Revenue & Gross Profit
Series (KRW Bn)FY2021FY2022FY2023FY2024FY2025
Revenue4,863.14,134.93,6743,885.14,252.8
Gross profit3,500.52,797.42,518.92,746.73,076.1

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