Amplitude Overview
Company Headquarter: US
Founded: 2012
Workforce: Approx. 100
Company Working: Amplitude provides companies with a behavioral platform that provides them with powerful analytics for deep and actionable insights on their product’s 360-degree customer experience.
Along with the platform, Amplitude provides companies with additional customization features which include Taxonomy, Insights, Portfolio Scale, Accounts and Query. Amplitude allows product developers to set product strategy, improve user engagement, optimize conversion and drive retention by providing them with necessary user metrics. Amplitude is a privately-owned company which has its offices located in four cities including San Francisco, New York, Amsterdam, and Austin. Amplitude has a customer base of over 12000 companies and has managed to reach over 180 countries with its platform. Amplitude boosts a less than 0.7 seconds median query response time and has tracked over 7 trillion user actions. Amplitude customers include Microsoft, PayPal, Under Armour, HubSpot, Autodesk, Booking.com, and Twitter.
Strategy
Amplitude uses organic growth approach as its market growth strategy. Amplitude already has a wide geographical reach with the presence of its platform in over 180 countries. Amplitude focusses on providing large enterprises with product enhancement platforms. Although recently Amplitude launches a 90% scholarship for seed level start-ups for using its platform to increase its product’s reach among small enterprises. Amplitude’s products integrate with third-party sources like Salesforce and Zendesk to give product teams a unified view of accounts and usage trends. Amplitude keeps adding to its leadership team to increase its output to meet the growing demand for product analytics.
