Apeejay Surrendra Group Overview
Headquarters: Kolkata, West Bengal, India
Founded: 1910
Workforce: ~43,000
Company Working: Apeejay Surrendra Group is among India’s largest conglomerates. The company's businesses include tea plantations, retailing of FMCG, tea, shipping, commercial real estate, warehousing, maritime, and financial services. The company is one of India’s oldest and its third-largest tea producer with 17 tea estates spread over 50,000 acres in the prime tea-growing areas of Tinsukia, Dibrugarh, Charaideo, Udalguri, and Sonitpur Districts in Assam. The company’s subsidiaries Assam Frontiers Tea Holdings Ltd. and Empire & Singlo Tea Limited sell tea products across the globe. The company also offers more than 15 variants of fruit & herbal infusions, flavored tea, premium classic Assam tea, green tea, and black tea in both loose and teabag formats under the brand Typhoo. It has a presence in more than 50 countries globally.
Strategy
Apeejay Surrendra Group is focused on business strategies such as expansions and acquisitions to strengthen its portfolio. The company has acquired several companies that specialize in various business verticals such as tea plantation and production. For instance, in October 2005, Apeejay Surrendra Group acquired the UK’s third-largest tea brand Typhoo, as well as London Fruit & Herb, Lift, and other associated tea brands to strengthen its presence in the global herbal tea market. The company also invests in production facilities in Assam to increase its output and cater to the growing demand in developing markets.
