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appScatter

Company Profile Analysis

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appScatter - ICT showcase

Year Founded & Workforce

2014

30 Employees

Industry

ICT

Services

App Analytics
A

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appScatter Overview

Company Headquarter: England

Founded: 2014

Workforce: Approx. 30

Company Working: appScatter is a scalable B2B platform allows customers to distribute their apps to multiple app stores. appScatter centralized platform enables app developers to track and manage the performance of their apps and competing apps across all app store platforms. appScatter platform offers audience reach, efficient app management, and centralized reporting. Developers use appScatter to manage their app portfolios and increase their revenue by scattering apps across best app stores globally. the company provides management in which it allows developers to monitor sales and downloads, integrate third-party add-ons, identify pirating and check for brand consistency. App development energies use appScatter to extend their contracts beyond app development and include value-added services. It also provides app monitoring to brands to check brand consistency across the entire app portfolio and helps them in identifying copyright infringements and app piracy. appScatter turned public on London stock exchange in November 2017.

Strategy

appScatter strategy is to establish itself as a profitable end to end service for distributing apps and tracking applications. appScatter plans to provide mobile strategy solution for companies. The growth in a number of different devices using apps has led to the growing demand for services of appScatter. appScatter plans to convert its free users into paying users. appScatter will target a diverse range of clients including blue-chip enterprises, development houses, marketing agencies, and other such organizations to increase their revenue. appScatter agreed key partnerships with Airpush and IronSource announced in March and April 2018 to broaden the channel to markets. Conditional agreement to acquire Priori Data GmbH announced in April 2018 designed to help Group monetize its market-leading data-set.

Company Snapshot

30

Employees

2014

Founded

SWOT Analysis

Strengths

  • Wide range of product features
  • Large customer base
  • Broad geographical reach

Weaknesses

  • Focus on large enterprises

Opportunities

  • Scholarship launch for seed stage startups to increase customer reach.
  • Rapid need of innovation to increase product need and scalability.

Threats

  • Introduction of GDPR regulations

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Product Offering

  • appScatter
    • App Analytics

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