Appsee

Appsee Overview

Company Headquarter: US

Founded: 2012

Workforce: Approx.50

Company Working: Appsee provides mobile app teams with an app analytics platform that provides an in-depth analysis of user behavior which lets them enhance their app experiences for users. Appsee’s platform includes product teams with qualitative app analytics with all key metrics like DAU, CR, crash rates and real-time insights on user behavior. Appsee’s platform features include User Recordings, Touch Heatmaps, Realtime In-App Analytics, Conversion Funnels, Automatic Event Tagging, Action Cohorts, Crash Reporting & Videos, Realtime Alerts, Retention Analytics, User Flows, Navigation Paths, and Remote Configuration. Appsee provides solutions to a wide range of industries including travel &transport, e-commerce, education, food & drinks, gaming and entertainment among others. Appsee’s major customers include eBay, AVIS, AIG, Samsung, Virgin, and Nextel. Appsee is a privately-owned company with its only office is in New York. Appsee’s investors include GIZA VC and FLINT CAPITAL.

Strategy

Appsee uses organic growth approach as its market growth strategy. Appsee targets partnerships with leaders in analytics to provide better product platforms and increase its reach in the market. Appsee targets all sizes of organizations with its varied product pricing plans. Appsee offers integrations with leading third-party vendors like AppsFlyer, Google analytics, and Crashlytics among others to extend the capabilities of the platform to understand the user behavior better.

Company Snapshot

50

Employees

2012

Founded

SWOT Analysis

Strengths

Wide range of product offerings
Huge customer base.
Large geographical reach

Weaknesses

Short reach across industry verticals.

Opportunities

Increasing need for mobile fraud prevention in products.

Threats

Introduction of GDPR regulations

Product Offering

Appsee
- App analytics platform

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R&D Director, Seojin

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Strategy & Business Development Director, Dogan Holding

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