AppsFlyer Overview
Company Headquarter: US
Founded: 2011
Workforce: Approx. 300
Company Working: AppsFlyer provides a wide range of products which provide mobile attribution and marketing analytics to companies to boost their product performance for their users. AppsFlyer delivers solutions across industry verticals including gaming, e-commerce & retail, travel, and agencies among others. AppsFlyer lets companies measure their app engagement to increase their marketing ROI, provides deep linking platforms and enterprise-grade fraud protection. Appsflyer’s customers include Telefonica, eCooltra, musical.ly, and Social Point among others. AppsFlyer has integrated partnerships with Google AdWords, Bing Search, Opera, Outbrain Inc., and Mobvista among others. AppsFlyer is a privately-owned company which has its offices in 14 locations over the world including San Francisco, New York, London, Tokyo, Seoul, and Bangalore among others. AppsFlyer has integrated partnerships with over 4000 companies and over 12000 customers worldwide.
Strategy
AppsFlyer has already reached 98% smartphones through its technology all over the world. Appsflyer focusses on introducing new products in the market to meet the changing needs of mobile analytics market. AppsFlyer’s platform is integrated with multiple market-leading platforms to enhance user experience and expand the brand reach. The latest developments in AppsFlyer have been to minimize the impact of introduction General Data Protection Regulation (GDPR) by EU. AppsFlyer aims at making developments in its products to ensure their compliance with the requirements of the European Union (EU) General Data Protection Regulation (GDPR), and relevant data protection laws and regulations. AppsFlyer is also concentrating on developing its Fraud prevention product to address the growing need for fraud prevention in mobile analytics.
