ICTAug 11, 2026

AppsFlyer

Company Profile Analysis

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Year Founded & Workforce

2010-12-31

300 Employees

Industry

ICT

Services

AppsFlyer Overview

Company Headquarter: US

Founded: 2011

Workforce: Approx. 300

Company Working: AppsFlyer provides a wide range of products which provide mobile attribution and marketing analytics to companies to boost their product performance for their users. AppsFlyer delivers solutions across industry verticals including gaming, e-commerce & retail, travel, and agencies among others. AppsFlyer lets companies measure their app engagement to increase their marketing ROI, provides deep linking platforms and enterprise-grade fraud protection. Appsflyer’s customers include Telefonica, eCooltra, musical.ly, and Social Point among others. AppsFlyer has integrated partnerships with Google AdWords, Bing Search, Opera, Outbrain Inc., and Mobvista among others. AppsFlyer is a privately-owned company which has its offices in 14 locations over the world including San Francisco, New York, London, Tokyo, Seoul, and Bangalore among others. AppsFlyer has integrated partnerships with over 4000 companies and over 12000 customers worldwide.

Strategy

AppsFlyer has already reached 98% smartphones through its technology all over the world. Appsflyer focusses on introducing new products in the market to meet the changing needs of mobile analytics market. AppsFlyer’s platform is integrated with multiple market-leading platforms to enhance user experience and expand the brand reach. The latest developments in AppsFlyer have been to minimize the impact of introduction General Data Protection Regulation (GDPR) by EU. AppsFlyer aims at making developments in its products to ensure their compliance with the requirements of the European Union (EU) General Data Protection Regulation (GDPR), and relevant data protection laws and regulations. AppsFlyer is also concentrating on developing its Fraud prevention product to address the growing need for fraud prevention in mobile analytics.

Company Snapshot

300

Employees

2010-12-31

Founded

SWOT Analysis

Strengths

Broad reach across various app platforms
Large customer base
Unique product offering

Weaknesses

Inexperienced sales team

Opportunities

Acquisition of Priori data.
Partnerships with Airpushand IronSource.

Threats

Introduction of GDPR regulations

Product Offering

Marketing Analysis
OneLink
Mobile Attribution
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About the Author

Wantstats Research Team

Wantstats' research desk profiles AppsFlyer as part of our ongoing coverage of the ICT sector, drawing on public company data, filings, and market intelligence.

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I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.

Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.

Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.

Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.

Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.

Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.

Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

AppsFlyer

Company Headquarter: US Founded: 2011 Workforce: Approx. 300 Company Working: AppsFlyer provides a wide range of products which provide mobile attribution and marketing analytics to companies to boost their product performance for their users. AppsFlyer delivers solutions across industry verticals including gaming, e-commerce & retail, travel, and agencies among others. AppsFlyer lets companies measure their app engagement to increase their marketing ROI, provides deep linking platforms and enterprise-grade fraud protection. Appsflyer’s customers include Telefonica, eCooltra, musical.ly, and Social Point among others. AppsFlyer has integrated partnerships with Google AdWords, Bing Search, Opera, Outbrain Inc., and Mobvista among others. AppsFlyer is a privately-owned company which has its offices in 14 locations over the world including San Francisco, New York, London, Tokyo, Seoul, and Bangalore among others. AppsFlyer has integrated partnerships with over 4000 companies and over 12000 customers worldwide.

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