Apptentive Overview
Company Headquarter: US
Founded: 2011
Workforce: Approx. 50
Company Working: Apptentive provides analytics software that helps companies in building their brands. The company’s analytics software has enormous customer demand as it helps companies in identifying and reporting customer behavior and expectations. Companies use Apptentive to ask for app rating, gather customer feedback at a scale, and build features based on customer needs. Apptentive provides solutions related to brand management, engagement, feedback, message center, notes, NPS, product roadmap, ratings & reviews, rating prompts, retentions, survey, WEBSDK.
Strategy
Apptentive follows an organic growth strategy. The company focusses completely on app analytics market and was founded for the sole purpose of making it easier for companies to build stronger relationships with its customers. Apptentive provides yearly report on its benchmark data which provides the companies using Apptentive products with up to date metrics to analyze customer behavior for their products and improve them. Apptentive also partners with industry leaders to develop products together to increase its product reach. Apptentive products are developed to provide ease of integration with other apps to increase its sales across various industries.
