ARVATO AG Overview
Company Headquarters: Germany
Founded: 1999
Workforce: 6,7464
Company Working: ARVATO AG is a global provider of customer relationship management (CRM), supply chain management (SCM), financial solutions, and IT services. The company provides its services for a wide range of industry verticals in over 40 countries. Arvato AG is one of the eight business divisions of Bertelsmann SE & Co. KGaA. The company offers its services to a number of industry verticals including IT & telecommunication, energy & utilities, BFSI, and e-commerce among others. The company’s supply chain solutions include designing and developing supply chain for different products including highly sensitive drugs to customer luxury goods. The financial solutions offered by company include various financial services related to payments and cash flows. The Arvato systems segment include IT consulting service, implementation of standard software, and IT outsourcing services. The Majorel divisions include customer experience business that offers services to improve customer experience, revenue generation, and strengthen customer engagement.
Strategy
The company is aiming to acquire a leading position in the global market. For the same, the company is investing heavily in building regional network and enhancing digital customer capabilities. The strategy of the company is to invest heavily in geographical expansion, enhancing its capabilities and solution using analytics, artificial intelligence, and automation in the near future. The company also rebranded its customer experience solution division in February 2019. The company launched Majorel, by rebranding the former CRM solution phone group, Ecco outsourcing, and pioneers outsourcing. The formation of Majorel was done in response to the growing change largely in terms of evolving technologies such as adoption of automation for customer interaction. Such initiatives are likely to help the company to strengthen its position in outbound telemarketing market.
