ARVATO AG

ARVATO AG Overview

Company Headquarters: Germany

Founded: 1999

Workforce: 6,7464

Company Working: ARVATO AG is a global provider of customer relationship management (CRM), supply chain management (SCM), financial solutions, and IT services. The company provides its services for a wide range of industry verticals in over 40 countries. Arvato AG is one of the eight business divisions of Bertelsmann SE & Co. KGaA. The company offers its services to a number of industry verticals including IT & telecommunication, energy & utilities, BFSI, and e-commerce among others. The company’s supply chain solutions include designing and developing supply chain for different products including highly sensitive drugs to customer luxury goods. The financial solutions offered by company include various financial services related to payments and cash flows. The Arvato systems segment include IT consulting service, implementation of standard software, and IT outsourcing services. The Majorel divisions include customer experience business that offers services to improve customer experience, revenue generation, and strengthen customer engagement.

Strategy

The company is aiming to acquire a leading position in the global market. For the same, the company is investing heavily in building regional network and enhancing digital customer capabilities. The strategy of the company is to invest heavily in geographical expansion, enhancing its capabilities and solution using analytics, artificial intelligence, and automation in the near future. The company also rebranded its customer experience solution division in February 2019. The company launched Majorel, by rebranding the former CRM solution phone group, Ecco outsourcing, and pioneers outsourcing. The formation of Majorel was done in response to the growing change largely in terms of evolving technologies such as adoption of automation for customer interaction. Such initiatives are likely to help the company to strengthen its position in outbound telemarketing market.

Company Snapshot

$95M

Revenue

67,464

Employees

1999

Founded

Germany

Headquarters

SWOT Analysis

Strengths

Strong presence and brand recognition in the European market
Strong year on year revenue growth (2016-2018)

Weaknesses

Large dependence on the European market
Changing European regulations

Opportunities

Opportunities in other emerging economies like South America and APAC

Threats

Competition from CRM, BPO companies

Key Developments

Date	Approach	Development
July 2019	Expansion	The company’s Majorel division expands its presence in Africa by opening a new center in Togo. The facility currently employees more than 150 people and expects its workforce to grow to 500 in the coming months. The expansion will help the company to support some of the leading brands.
April 2019	Expansion	The company expanded its business in Georgia with two new offices and around 700 new jobs. The company also opened a new site in Tbilisi at the end of May 2019.

Product Offering

ARVATO AG
- Outbound Telemarketing Solution

Financial Performance

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