A.S. Watson Group Overview
Company Headquarters: Hong Kong
Founded: 1828
Workforce: ~ 140,000
Company Working:
A.S. Watson Group (HK) Ltd (ASW), a subsidiary of CK Hutchison Holdings Ltd, operates a chain of supermarkets, health and beauty stores, consumer electronics and appliances stores, and wine cellar shops. The company retails and sells health and beauty, luxury, perfumes, cosmetics, food, electronics and wine and beverage products. Its stores also offer pharmaceuticals, cosmetics, perfumes, skin care and make-up products, prepared food, bakery items, soft drinks and electronics. ASW also manufactures and distributes bottled water and other beverages in Hong Kong and China and offers various services including skin cancer screening, food intolerance testing and travel clinics. The company’s operations are spread across Asia and Europe. ASW is headquartered in Shatin New Town, Sha Tin District, Hong Kong.
Strategy
Expanding their global retail network: A.S. Watson Group has a strong presence in Asia and Europe and has been expanding its global footprint by entering into new markets through partnerships, joint ventures, and acquisitions.
Digital transformation: The company has been investing heavily in its digital capabilities, including mobile apps, e-commerce platforms, and in-store technology to enhance the customer experience.
Private label and own-brand products: A.S. Watson Group has been focusing on developing and promoting its own-brand and private label products, which offer higher profit margins and greater control over the supply chain.
Customer loyalty programs: A.S. Watson Group has a range of customer loyalty programs, including its popular Watsons Card, which incentivizes customers to shop more frequently and spend more.
Health and beauty expertise: The company is positioning itself as a specialist in health and beauty products, with a wide range of products and services offered through its stores, including pharmacy services and health consultations.
