Asahi Group Holdings, Ltd.

Asahi Group Holdings, Ltd. Overview

Company Headquarters: Tokyo, Japan

Founded: 1889

Workforce: ~30,020

Company Working: ASAHI GROUP HOLDINGS, LTD. is one of the global leaders in offering quality products and providing more fun to life with the help of an special range of alcoholic beverages that primarily includes beer, food brands, and non-alcoholic beverages. Since incorporation, ASAHI GROUP HOLDINGS, LTD. has acquired several brands and breweries around the globe, and with the help of that, it is relishing a heritage of more than 100 to 400 years. The company has combined a rich history that has resulted in a diversified range of premium brands in its global product portfolio. Asahi Super Dry, Kozel, Asahi Dry Zero, Grolsch “Cheer the Future”, Peroni Nastro, Clear Asahi, Azzurro, Asahi THE RICH, Wilkinson, Pilsner Urquell, Juroku-cha, Calpis, Oishii Mizu, and WONDA are the major brands of the company. Moreover, the company markets, sells, and manufactures various wine, whiskey, beer, spirits, coffee, tea, RTD (ready-to-drink) beverages, fruit drinks, carbonated drinks, and water (mineralized). In addition, ASAHI GROUP HOLDINGS, LTD. also offers various nutritional snacks, health supplements, confectionery products, freeze-dried foods, and several baby products. Furthermore, ASAHI GROUP HOLDINGS, LTD. has a presence across the globe, with primary operations in Japan, Southeast Asia, Europe, and Oceania.

Strategy

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Company Snapshot

$19,219.2M

Revenue

30,020

Employees

1889

Founded

Tokyo, Japan

Headquarters

SWOT Analysis

Strengths

High focus on innovation
Wide consumer base
Strong product portfolio
The company has automated its activities and has made consistency in the qualities of the products that are enabling increase or decrease the product development according to the condition in the market
The company invests a huge resource for the continuous training and development program for its employees that in turn result in a highly skilled workforce, the company also keep motivating its employees to uplift their morale
Manufacturing Network
R&D
Product and Brand Portfolio
Financial Performance

Weaknesses

High dependence on alcoholic beverages segment for revenue which is a mature market
The gap between sales and production of goods is giving opportunities to the competitors to make their foothold in the market
The structure of the organization is only compatible with the present model of business which in turn hampers the overall growth
Limited alliances
Liquidity Position

Opportunities

Strategic partnerships to strengthen market position
Expansion in underdeveloped countries
The innovation in technology created an opportunity for the company to propose a differentiated strategy for pricing in the new markets, and it can enable it to sustain its reliable customers with abundant provisions and lure new consumers with the help of other value-oriented proposals
An increase in focus on the availability of products through online retailing may create growth prospects for the company
Strategic Initiatives
Global Beer and Cider Market

Threats

Currency exchange rate fluctuations
Increase in consumption tax rate
The shift in buying behavior of the consumers from the online channel can be one of the major threats to the present model of infrastructure-driven supply chain
At present the company still falls under the category of market leaders in terms of innovation in the product, however, it is observing stiff rivalry from the global and local players
Environmental Concerns Related to Plastic Bottles
Negative Health Attributes Associated with Beer
Intense Competition

Key Developments

Date	Approach	Development
April 2019	Expansion	Asahi Group Holdings, Ltd. announced a opening of Asahi Quality and Innovations Co., Ltd., an R&D center in Tokyo. With this, the company aimed to advance its expertise in yeast and lactic acid bacteria, and adopt new digital technologies.
April, 2023	Joint Venture	Asahi Europe & International announced the incorporation of a joint venture in Singapore. This step was undertaken for a better future for the premium beer category in the markets of country.
March, 2023	Product Launch	ASAHI GROUP HOLDINGS LTD. announced the launch of its first-ever NFT collection of cards of Asahi Super Dry Brand across the globe for the celebration of the 36th birthday of its brand Asahi Super Dry, which is a number 1 brand in Japan. This launch was focused on strengthening the relationship of the brand with the customers.
December, 2022	Investment	ASAHI GROUP HOLDINGS LTD. announced the establishment of the investment management firm, Asahi Group Beverages & Innovation Fund, that will be based in the US (San Francisco), from January 2023. This establishment was made to enhance the existing product portfolio of the company including beer.
October, 2022	Investment	ASAHI GROUP HOLDINGS LTD. announced the relocation of Hakata Brewery and the investment of 49.1 billion yen in a Japan-based company Tosu Brewery with an objective for the operational efficiency and to become “Carbon Negative” in 2026
August, 2022	Partnership	Asahi Group Holdings, Ltd. announced that Asahi Super Dry has become an official beer partner with City Football Group. This collaboration is led by Asahi Europe & International – the European regional headquarters operating the business and has a major role in the promotion of global beer brands of the Asahi Group.
June, 2020	Merger & Acquisition	ASAHI GROUP HOLDINGS LTD. acquired an Australian company - Carlton & United Breweries Pty. Ltd. that operates in the Cider & beer business.
June, 2020	Product Launch	ASAHI GROUP HOLDINGS LTD. announced the launch of the SHIBUYA SMART DRINKING PROJECT based in Tokyo. This step will allow an excess for the minimal alcohol beer-style drink the consumers.
January, 2019	Merger & Acquisition	ASAHI GROUP HOLDINGS LTD. announced the acquisition of Fuller, Smith & Turner P.L.C. This acquisition enhanced the portfolio of premium beer and ciders of the company along with a huge consumer base.
April 2022	Product/Service	The company launched 100 per cent recycled plastic soft drink bottles.
March 2022	Joint Venture	Asahi Beverages, Pact Group, Cleanaway Waste Management and Coca-Cola Europacific Partners entered into a joint venture partnership to open largest PET recycling plant in Albury-Wodonga, Australia.
December 2021	Expansion	Asahi Group Holdings, Ltd. announced a new venture Asahi You. Us, Ltd. to develop new sustainability businesses within the Asahi company in Japan as a new company under Asahi Group Japan, Ltd
December 2020	Collaboration	The company and Embion Technologies entered into a collaboration to develop new products from brewing by-products.
June 2020	Acquisition	The company acquired Carlton & United Breweries from Anheuser-Busch InBev, a drink and brewing company.

Product Offering

Asahi Group Holdings, Ltd.
- RTD Alcoholic Beverages
- Beer
- RTD Alcoholic Beverages
- RTD Alcoholic Beverages

Financial Performance

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