ICTAug 10, 2026

ASICS CORPORATION

Company Profile Analysis

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Year Founded & Workforce

1948-12-31

8,861 Employees

Industry

ICT

Services

ASICS CORPORATION Overview

Company Headquarters: Japan

Founded: 1949

Workforce: ~ 8,861

Company Working: ASICS Corporation is a multinational corporation specializing in athletic footwear, apparel, and equipment. The company was founded in Kobe, Japan and its name is an acronym for "Anima Sana In Corpore Sano," which means "a sound mind in a sound body" in Latin. The company is now headquartered in Tokyo, Japan and has operations in more than 100 countries worldwide. ASICS offers a wide range of athletic products for various sports, including running, training, volleyball, tennis, and wrestling. The company is known for its innovative technologies, such as its Gel cushioning system, which provides excellent shock absorption and comfort to runners. ASICS also collaborates with various athletes and sports teams to create specialized products that meet their specific needs. In addition to its focus on athletic products, ASICS is committed to sustainability and has implemented various initiatives to reduce its environmental impact. For example, the company has set a goal to reduce its greenhouse gas emissions by 30% by 2030 and has implemented sustainable materials and manufacturing processes in its products.

Strategy

Innovation: ASICS has always been committed to innovation in its products. The company invests heavily in research and development to create new and better products that meet the needs of athletes. ASICS has a range of proprietary technologies that are used in its products, such as Gel cushioning, FlyteFoam, and Trusstic System. These technologies are constantly being refined and improved to enhance performance.

Brand Building: ASICS has a strong brand image that is recognized globally. The company has been able to build this strong brand by consistently providing high-quality products that meet the needs of athletes. ASICS has also been able to create a strong emotional connection with its customers by promoting an active and healthy lifestyle.

Sustainable Practices: ASICS is committed to sustainability and reducing its impact on the environment. The company has set a goal to reduce its CO2 emissions by 30% by 2030. ASICS is also working to reduce waste and increase the use of sustainable materials in its products.

E-commerce: ASICS is investing heavily in e-commerce as a way to reach more customers and provide a better shopping experience. The company has launched a range of online stores in different countries and is also partnering with third-party e-commerce platforms.

Company Snapshot

$3.42M

Revenue

8,861

Employees

1948-12-31

Founded

Japan

Headquarters

SWOT Analysis

Strengths

Global market presence
High focus on research and development
Strong brand reputation
Diversified product portfolio
Global presence
Investment in R&D

Weaknesses

Decline in profitability
Dependence on the Japanese market
Limited product differentiation
Limited e-commerce presence

Opportunities

Strategic growth initiatives
Growing demand sports and fitness apps
Expansion into new markets
Growing interest in health and fitness

Threats

Intense market competition
Fluctuations in currency exchange rates
Economic downturns
Intense competition
Changing consumer preferences

Product Offering

ASICS CORPORATION
- Fitness App
- Global Socks Market

Financial Performance

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About the Author

Wantstats Research Team

Wantstats' research desk profiles ASICS CORPORATION as part of our ongoing coverage of the ICT sector, drawing on public company data, filings, and market intelligence.

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Rob Kooiker

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I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.

Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.

Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.

Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.

Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.

Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.

Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

ASICS CORPORATION

Company Headquarters: Japan Founded: 1949 Workforce: ~ 8,861 Company Working: ASICS Corporation is a multinational corporation specializing in athletic footwear, apparel, and equipment. The company was founded in Kobe, Japan and its name is an acronym for "Anima Sana In Corpore Sano," which means "a sound mind in a sound body" in Latin. The company is now headquartered in Tokyo, Japan and has operations in more than 100 countries worldwide. ASICS offers a wide range of athletic products for various sports, including running, training, volleyball, tennis, and wrestling. The company is known for its innovative technologies, such as its Gel cushioning system, which provides excellent shock absorption and comfort to runners. ASICS also collaborates with various athletes and sports teams to create specialized products that meet their specific needs. In addition to its focus on athletic products, ASICS is committed to sustainability and has implemented various initiatives to reduce its environmental impact. For example, the company has set a goal to reduce its greenhouse gas emissions by 30% by 2030 and has implemented sustainable materials and manufacturing processes in its products.

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