ASICS CORPORATION Overview
Company Headquarters: Japan
Founded: 1949
Workforce: ~ 8,861
Company Working: ASICS Corporation is a multinational corporation specializing in athletic footwear, apparel, and equipment. The company was founded in Kobe, Japan and its name is an acronym for "Anima Sana In Corpore Sano," which means "a sound mind in a sound body" in Latin. The company is now headquartered in Tokyo, Japan and has operations in more than 100 countries worldwide. ASICS offers a wide range of athletic products for various sports, including running, training, volleyball, tennis, and wrestling. The company is known for its innovative technologies, such as its Gel cushioning system, which provides excellent shock absorption and comfort to runners. ASICS also collaborates with various athletes and sports teams to create specialized products that meet their specific needs. In addition to its focus on athletic products, ASICS is committed to sustainability and has implemented various initiatives to reduce its environmental impact. For example, the company has set a goal to reduce its greenhouse gas emissions by 30% by 2030 and has implemented sustainable materials and manufacturing processes in its products.
Strategy
Innovation: ASICS has always been committed to innovation in its products. The company invests heavily in research and development to create new and better products that meet the needs of athletes. ASICS has a range of proprietary technologies that are used in its products, such as Gel cushioning, FlyteFoam, and Trusstic System. These technologies are constantly being refined and improved to enhance performance.
Brand Building: ASICS has a strong brand image that is recognized globally. The company has been able to build this strong brand by consistently providing high-quality products that meet the needs of athletes. ASICS has also been able to create a strong emotional connection with its customers by promoting an active and healthy lifestyle.
Sustainable Practices: ASICS is committed to sustainability and reducing its impact on the environment. The company has set a goal to reduce its CO2 emissions by 30% by 2030. ASICS is also working to reduce waste and increase the use of sustainable materials in its products.
E-commerce: ASICS is investing heavily in e-commerce as a way to reach more customers and provide a better shopping experience. The company has launched a range of online stores in different countries and is also partnering with third-party e-commerce platforms.
