AT&T

AT&T Overview

Company Headquarters: US

Founded: 1983

Workforce: ~254,100

Company Working: AT&T is a leading American telecommunication service provider offering broadband, mobile, video, and other communication services to its customers globally. The company operates through four business segments— Warner media, communication, Latin America, and Xandar. The company’s communication segment offer services to consumers and enterprises. The company’s Warner media segment produces, develops, and distributes gaming, films, and other content over various digital and physical formats. The company’s Latin America segment offers wireless and entertainment services outside the US. Furthermore, the company’s Xandar segment delivers advertising services. Geographically, the company has a presence in North America, Europe, and Asia-Pacific.

Strategy

AT&T aims at increasing its sales by following both organic as well as inorganic strategies. The company is working towards expanding its product portfolio and marketing its services to obtain a competitive advantage. Additionally, the company invests a major share of its revenue in research & development in delivering a wide range of services to its end users.

Company Snapshot

$44.73M

Revenue

254,100

Employees

$180,020M

Market Cap

1983

Founded

US

Headquarters

SWOT Analysis

Strengths

Strong Focus on research and development
Strong Brand Value

Weaknesses

Highly reliant on European Market

Opportunities

Growing adoption of industrial IoT can offer significant opportunity

Threats

Increased competition in Asia Market
Falling market share across territories

Key Developments

Date	Approach	Development
April 2019	Product Launch	AT&T launched a narrowband (NB-IoT) network across the US in addition to its low-power wide-area networks (LPWANS) in order to remain competitive in the private narrowband IoT market. This further helps the company to increase its customer base.

Product Offering

NB-IoT

Financial Performance

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