Aurora Cannabis Inc. Overview
Company Headquarter: Edmonton, Canada
Founded: 2006
Workforce: ~2,800
Company Working: Aurora Cannabis Inc. is a world-renowned integrated cannabis company, a pioneer in medical cannabis, and has an industry-leading reputation for continuously elevating and setting the cannabis industry standard worldwide. The company’s products are helping to improve the health, wellness, and overall quality of life of people. It offers various range of premium quality hemp and cannabis products and services. Its product range involves dried flowers, cannabis oil, edibles, vapes, concentrates, and accessories. Its products are manufactured with EU GMP quality standards. It has three product brands involving CanniMed, Aurora, and MedReleaf. The company operates through a wide range of subsidiaries, including CanvasRx (Canada), Pedanios GmbH (Germany), MedReleaf (Austalia), Reliva, LLC (US), and Aurora Deutschland GmbH (Germany). The firm has a strong presence in Australia, Brazil, Columbia, Denmark, Germany, Italy, Malta, South Africa, and Canada.
Strategy
Aurora Cannabis Inc. aims to lower its product prices via purpose-built and state-of-the-art cultivation infrastructure. Following a similar course, the company is also patenting genomics of various high-yielding cannabis varieties. Moreover, it is focused on the global distribution of products through partnerships and acquisitions. The company leverages its successful consumer brand to cater to the adult-use market.



