Aurubis AG

Aurubis AG Overview

Company Headquarters: Hamburg, Germany

Founded: 1866

Workforce: 7,400

Company Working:

Aurubis AG provides non-ferrous metals and its among largest copper recyclers worldwide. It processes scrap metals, complex metal concentrates, and metal-bearing recycling materials into metals of the highest quality. Aurubis produces wire rod, continuous cast shapes and profiles, and flat rolled products made of copper and copper alloys. It also produces other metals such as, selenium, lead, tin, nickel, and zinc. It has its production sites in Europe and the US, and service and distribution network in Europe, North America, and Asia.

Strategy

Aurubis AG focuses on investing in production capacity expansion to meet the rising consumer demand and revamp its revenue and market share. The company also strives to strengthen its product portfolio to generate high revenues through its diverse offerings. The company aims at strengthening its position in the European market by leveraging its strong supply chain networks. Moreover, it also invests in research and development of innovative products.

Company Snapshot

7,400

Employees

1866

Founded

Hamburg, Germany

Headquarters

SWOT Analysis

Strengths

Strong brand image
Strong expansion strategy
Wide global footprint
Robust research and development facility

Weaknesses

Highly dependent on the domestic market

Opportunities

Merger with and acquisition of key players in the European market

Threats

Increasing raw material prices
Stiff competition from the existing players

Key Developments

Date	Approach	Development
June 2020	Acquisition	Aurubis AG has acquired the recycling company Metallo Group with 540 employees for a purchase price of EUR 380 million.
August 2019	Expansion	Aurubis AG inaugurated its new power-to-steam plant. It utilizes the steam from this plant in production.

Product Offering

Aurubis AG
- Bronze
- Brass

Financial Performance

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