Aware Inc. Overview
Founded in 1986, Aware Inc.
is a leading global provider
of biometrics software
products, services, and
solutions. The company’s
software products are used
in government and
commercial biometrics
systems. Headquartered in
the U.S., the company operates through three segments namely, software licenses, software maintenance,
services, hardware and royalties. Through its software licenses segment, the company offers biometrics
software licenses and imaging software licenses. It provides measurement of physiological characteristics
namely fingerprints, iris, voice and face through its biometric segment whereas the imaging segment
consists of products which are used for medical and advanced imaging. The company has divided the
biometrics segment based on end-user as
government and commercial. Other segments based
on components are software segments and
hardware segment software maintenance consists of
revenues from software maintenance contracts
whereas the hardware segment consists of revenues
from the sale of biometric equipment. The royalties
segment are the royalty payments received under
DSL silicon contract.
The software license segment generated the highest revenue as compared to other segments, in 2015.
The company has few competitors as Gem alto, Intel and others. It contributed USD 9.8 million in 2015,
which is approximately 51% of company’s total revenue. The company’s geographical presence is across
the globe and its major geographic segments are United States and Brazil. However, United States
accounts for almost 60% of the company’s total revenue, which signifies its strong domestic presence.
Strategy
Aware Inc. focusses on product innovation and organic expansion as their strategy to achieve long term growth. Their strong emphasis on R&D has ensured a wide and diversified Product/Services Offering, thereby gaining them a competitive edge. The company is also aiming to achieve market expansion introducing biometric software into various end use industries in both government and commercial segments.The company has a broad portfolio of high quality products that also includes technical support. Further, the company is looking at continuing its focus on legacy government biometrics market and enter into new commercial biometrics markets. The company tends to focus more on the international markets for expansion.
