Axon Enterprises Inc. Overview
Company Headquarters: US
Founded: 1993
Workforce: ~1,160
Company Working: Axon is a global leader in offering body-worn cameras for law enforcement applications. The company, formerly known as TASER International, changed its name to AXON Enterprises in April 2017. The company operates under two business segments: TASER Weapons and Software & Sensors. The company, under its software & sensors segment, develops, manufactures and sells fully integrated hardware and cloud-based software solutions that enable end users to capture, securely store, manage, share, and analyze videos.
The company currently sells body-worn cameras under two brand names that are Axon Body and Axon Flex. In 2018, body-worn cameras accounted for more than 6% of the total company sales largely derived from the US. Of the 69 largest metropolitan area police departments in the US, 46 are on the Axon network. Axon globally sells its products to the military, private security, correctional facilities, federal, local, and state law enforcement agencies, and consumer personal protection markets through its direct sales force, distribution partners, online stores, and third-party resellers. The major competitors of Axon in the body-worn camera market are Motorola Solutions, Panasonic Corp., Reveal Media, Watchguard, and Digital Ally.
Strategy
Axon Enterprises, Inc. consider new acquisitions, joint ventures, or other strategic investments as part of their long-term business plan. These transactions come with several difficulties and risks, such as the possibility that the transaction will not advance their business strategy, that expected synergies will not materialize, that they will not receive a satisfactory return on their investment, that they will have trouble integrating or coordinating new employees, business systems, and technology, that they will experience unexpected liabilities or impairments, and that management's focus will be diverted from their other companies. These occurrences could harm their operating performance, financial health, or cash flow.



