BAIC Group Co., Ltd. Overview
Company Headquarters: China
Founded: 1958
Workforce: ~ 100,045
Company Working: BAIC Group Co., Ltd. (BAIC) is a large state-owned automotive manufacturing group based in Beijing, China. The group manufactures a wide range of passenger vehicles under several brands like BAIC, Beijing Benz, and Foton. It also produces engines, transmissions, and other auto parts. BAIC Group has partnerships and joint ventures with several international automakers like Daimler, Hyundai, and Mazda. It has benefited from technology transfers through these partnerships.
Strategy
BAIC is pursuing a strategic objective of expanding its presence in domestic and international markets. The company's primary focus is on creating high-quality vehicles, such as passenger cars, commercial vehicles, and new energy vehicles. To remain at the forefront of automotive technology, BAIC Group is heavily investing in research and development, particularly in the areas of autonomous driving and intelligent connected vehicles. In addition to this, the company is seeking to enhance its capabilities and competitiveness by establishing partnerships and collaborations with other leading companies in the industry. Furthermore, BAIC Group is committed to sustainable development and reducing its environmental impact through the implementation of clean energy and green manufacturing practices.
