BAIC Group Co., Ltd.

BAIC Group Co., Ltd. Overview

Company Headquarters: China

Founded: 1958

Workforce: ~ 100,045

Company Working: BAIC Group Co., Ltd. (BAIC) is a large state-owned automotive manufacturing group based in Beijing, China. The group manufactures a wide range of passenger vehicles under several brands like BAIC, Beijing Benz, and Foton. It also produces engines, transmissions, and other auto parts. BAIC Group has partnerships and joint ventures with several international automakers like Daimler, Hyundai, and Mazda. It has benefited from technology transfers through these partnerships.

Strategy

BAIC is pursuing a strategic objective of expanding its presence in domestic and international markets. The company's primary focus is on creating high-quality vehicles, such as passenger cars, commercial vehicles, and new energy vehicles. To remain at the forefront of automotive technology, BAIC Group is heavily investing in research and development, particularly in the areas of autonomous driving and intelligent connected vehicles. In addition to this, the company is seeking to enhance its capabilities and competitiveness by establishing partnerships and collaborations with other leading companies in the industry. Furthermore, BAIC Group is committed to sustainable development and reducing its environmental impact through the implementation of clean energy and green manufacturing practices.

Company Snapshot

$24,806.4M

Revenue

100,045

Employees

1958

Founded

China

Headquarters

SWOT Analysis

Strengths

Strong brand recognition in China
Extensive dealer network in China
Access to government subsidies for electric vehicles

Weaknesses

Lack of brand recognition outside of China
Quality control issues

Opportunities

Growing demand for electric vehicles in China
Expansion into overseas markets

Threats

Trade war between China and the United States
Economic slowdown in China

Product Offering

BAIC Group Co., Ltd.
- Light Commercial Vehicles
- Light Commercial Vehicles

Financial Performance

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