ICTAug 11, 2026

Baidu Inc.

Company Profile Analysis

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Year Founded & Workforce

1999-12-31

37,779 Employees

Industry

ICT

Services

Baidu Inc. Overview

Company Headquarters: China

Founded: 2000

Workforce: ~37,779

Company Working: Baidu, Inc. is a leader in web search in China. In addition to web search, the company provides several popular community-based products, including Baidu Post Bar, the world’s first and the largest Chinese-language query-based, searchable online community platform, Baidu Knows, the world’s largest Chinese-language interactive knowledge-sharing platform, and Baidu Encyclopedia, the world’s largest user-generated Chinese-language encyclopedia. Beyond these, the company offers its services in navigation, image search, and video search, among many more. It offers a media platform for online marketers through its website partner, Baidu Union. Baidu Union directs traffic to the marketers by integrating the company’s search box into their websites and/or by displaying relevant contextual promotional links for customers. Most of the total revenue is derived from performance-based online marketing services, whereby the company’s customers pay on a cost-per-click basis by clicking on the paid link. Beyond China, Baidu, Inc. has its presence in other markets such as Brazil, Egypt, Indonesia, Japan, and Thailand.

Strategy

Baidu, as a part of its growth strategy, enters new businesses from time to time by taking advantage of its large internet user base and advanced technology to generate additional revenue for the company. The company offers products and services that enable users to find relevant information easily and quickly. Moreover, the company intends to provide customers with cost-effective and targeted marketing solutions. The company also makes strategic investments in new business lines by acquisitions of other businesses that complement its current business, which results in the overall development of the company. Baidu follows a two-fold strategy—strengthening its mobile foundation and use of artificial intelligence. The company also collaborates with various companies to develop its products and solutions. For instance, in 2018, to develop Apollo, an autonomous driving platform, Baidu collaborated with Berkeley DeepDrive Industry Consortium, which is a research alliance, which works in the field of computer vision and machine learning for automotive application.

Company Snapshot

$158.89M

Revenue

37,779

Employees

1999-12-31

Founded

China

Headquarters

SWOT Analysis

Strengths

Strong brand image
Strong R&D towards automation and artificial intelligence
Strong R&D activities across automation and AI
Strong R&D of automation and AI
Huge market share in the domestic market
Investment in R&D in automation and AI
Large market share in domestic market

Weaknesses

Very less presence outside China
Limited presence outside China
Limited presence outside china

Opportunities

Huge market share in domestic market of China
Acquisitions
High market share in the domestic market
Strategic aquisitions
Business expansion in untapped markets
Investment in strategic initiatives

Threats

▪ Intense Competition from Google and Amazon
Government Regulations for companies key product
Intense competition from Google and Amazon
Data regulation on company's key product
Increasing market competition
Data regulations on company’s key products

Key Developments

Date	Approach	Development
–	–	Baidu launched an AI chip named Kunlun, which is made to handle AI models for edge computing on devices or on the cloud. Kunlun’s 818-100 will be used for inference and 818-300 model for training AI.
July 2022	Agreement	Baidu made an agreement with iQiyi which allow Douyin users to create their own short videos using iQiyi content, which includes original shows and movies.
November 2020	Acquisition	Baidu, Inc. announced plans to acquire JOYY’s live streaming business in China. Mr. David Xueling Li, Chairman and CEO of the company, commented, “As a pioneer in China’s live streaming industry, JOYY has been deeply engaged in the live streaming business for many years. YY Live is a leading pan-entertainment live streaming platform in China and possesses a comprehensive system of operational procedures as well as a full range of domain expertise related to the development of live streaming ecosystems, innovation of live streaming technologies, content operations, monetization features, and systems for host incubation and host development.
September 2020	Product Launch	Baidu, Inc. announced the launch of its wireless earbuds—XiaoduPods—integrated with the Xiaodu voice assistant.
May 2018	Agreement	Baidu, Inc. entered into an agreement with certain investors for sales of DU ads and tool apps, including Du Caller, Mobojoy, Photo Wonder, and DU Recorder.

Product Offering

Baidu Inc.
- Entertainment and Media
- Machine Learning
- Global Entertainment & Media Market

Financial Performance

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About the Author

Wantstats Research Team

Wantstats' research desk profiles Baidu Inc. as part of our ongoing coverage of the ICT sector, drawing on public company data, filings, and market intelligence.

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I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

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R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.

Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.

Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.

Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.

Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.

Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.

Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Baidu Inc.

Company Headquarters: China Founded: 2000 Workforce: ~37,779 Company Working: Baidu, Inc. is a leader in web search in China. In addition to web search, the company provides several popular community-based products, including Baidu Post Bar, the world’s first and the largest Chinese-language query-based, searchable online community platform, Baidu Knows, the world’s largest Chinese-language interactive knowledge-sharing platform, and Baidu Encyclopedia, the world’s largest user-generated Chinese-language encyclopedia. Beyond these, the company offers its services in navigation, image search, and video search, among many more. It offers a media platform for online marketers through its website partner, Baidu Union. Baidu Union directs traffic to the marketers by integrating the company’s search box into their websites and/or by displaying relevant contextual promotional links for customers. Most of the total revenue is derived from performance-based online marketing services, whereby the company’s customers pay on a cost-per-click basis by clicking on the paid link. Beyond China, Baidu, Inc. has its presence in other markets such as Brazil, Egypt, Indonesia, Japan, and Thailand.

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