BAKER HUGHES, A GE COMPANY LLC

BAKER HUGHES, A GE COMPANY LLC Overview

Company Headquarters: Texas, US

Founded: 1987

Workforce: ~66,000

Company Working: Baker Hughes, a GE Company, LLC (BHGE LLC) operates as a subsidiary of General Electric, in which General Electric owns 62.5% shares of the company. It specializes in offering oilfield services and equipment services. The company operates through various business segments, which are oilfield services, oilfield equipment, turbomachinery & process solutions, and digital solutions. It offers oilfield products and services under its upstream, midstream, downstream, digital, and industrial business segments. The company's upstream business segment includes products for evaluation, production & optimization, subsea, drilling, completions, and well intervention. Additionally, it's well intervention services include coiled tubing systems and services for many well site operations. The company’s midstream business segment covers products for liquified natural gas and pipeline & storage. The downstream business segment covers products for refining and petrochemical & fertilizer processing. The industrial business segment covers products for power generation and specialty chemicals.

BHGE LLC operates in more than 120 countries, worldwide. It offers oilfield services and oilfield equipment in various countries in the Middle East & Africa including Oman, the UAE, Angola, Nigeria, and Saudi Arabia. The company heavily invests in the research and development of new products and services. Its invested USD 408 million, USD 352 million, and USD 501 million in 2015, 2016 and 2017, respectively, for the development of advanced products. In 2018, the company launched more than 100 new products and issued more than 2,700 patents.

Strategy

BHGE LLC heavily invests in research and development and focuses on the expansion of core operations, integration of operations, and delivering results for customers and shareholders. It concentrates on launching new products at regular intervals to strengthen its service portfolio and target market share and margin rates for the company in the global market. The acquisition of Baker Hughes by General Electric was meant for higher cash conversion in the future to enhance the overall performance. Moreover, its plans include integrated service modules to address customer challenges, reduce total cost operations, and improve productivity.

Company Snapshot

$13,082M

Revenue

66,000

Employees

1987

Founded

Texas, US

Headquarters

SWOT Analysis

Strengths

▪ Large number of active rigs (2,211 in 2018)
Wide geographic presence
Technologically advanced facilities
Diverse oil and gas service portfolio
Vast global presence
Strongly focused on upstream and downstream process technologies in offshore
Strong focus on contracts and expansion

Weaknesses

Concentrated on a single business segment
Lack of strategic developments for coiled tubing
Fluctuations in oil & gas prices

Opportunities

Increasing demand for clean energy solutions
Increasing demand for energyefficient systems
Focus on sectors such as healthcare and automotive

Threats

Possibility of separation from General Electric
Growth opportunities for frequent mergers and acquisitions to strengthen market position
Increasing competition from other major market players

Key Developments

Date	Approach	Development
February 2019	New Product Development	BHGE LLC introduced a MILLITE lightweight frac plug, which does not contain any heavy metal or ceramic parts, making it the lightest conventional plug on the market. Its wear-resistant design virtually eliminates preset risks, enabling safe run-in rates more than 600 ft/min (183 m/min
August 2017	New Product Development	BHGE LLC introduced a software, CIRCA coiled tubing simulation software, which enables coiled tubing service providers to maximize equipment performance and improve operational efficiency in well interventions.
December 2018	• Expansion	BHGE planned to build oilfield services (OFS) facility in King Salman Energy Park (SPARK) in Saudi Arabia. This expansion would help develop new facilities to support drilling services, wireline services, and pressure pumping services.
November 2018	• Product Development	BHGE developed new product Aptara TOTEX-lite subsea system in subsea development. This system has modular technologies, such as modular deepwater technology, which will improve the production of exploring crude oil from subsea.
October 2018	• Contracts and Agreements	BHGE, McDermott International, Inc (US) and L&T Hydrocarbon Engineering (India) have signed a contract with India’s Oil & Natural Gas Corporation’s (ONGC) for the largest deepwater project in Krishna Godavari basin in India. This contract will help boost the Indian economy by having major deepwater developments and an increase in domestic energy.

Product Offering

BAKER HUGHES, A GE COMPANY LLC
- oilfield services
- oilfield equipment
- turbomachinery & process solutions
- digital solutions
- Gas Treatment - Production Chemicals

Financial Performance

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