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Ballard Power Systems

Company Profile Analysis

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Ballard Power Systems - Energy & Power showcase

Year Founded & Workforce

1979

600 Employees

Industry

Energy & Power

Services

Hydrogen Generation
B

Ballard Power Systems Employee Contacts

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Ballard Power Systems Overview

Ballard Power Systems is engaged in designing, developing, manufacturing, selling, and servicing fuel cell products for a variety of applications. It offers heavy-duty modules, fuel cell stacks, backup power systems, portable power systems, unmanned aerial vehicles, and material-handling products. The products and services offered by the company are used in heavy-duty motive power, materials handling, and marine and rail applications. Additionally, it provides technology solutions for engineering and technology transfer services. Furthermore, the company also provides licenses and offer intellectual property to suit various fuel cell applications.

Protonex Technology Corporation (US), Idatech (US), Ballard Power Systems Europe A/S (Denmark), Ballard Unmanned Systems, Inc (US), and Ballard Services Inc. (Canada) are some of the company’s subsidiaries. It markets its products in China, Germany, the US, Japan, Belgium, Denmark, the UK, the Netherlands, Canada, Taiwan, France, Poland, Finland, Norway, and Spain.

Strategy

The company focuses on strategic partnerships and acquisitions to increase its market presence. The company invests in the research & development of new technologies to diversify its business. The company also aims at strategic collaboration to broaden its product portfolio and enhance its production performance.

Company Snapshot

$28.807M

Revenue

600

Employees

1979

Founded

SWOT Analysis

Strengths

  • Global presence
  • Strong strategic partnership
  • Superb Performance in New Markets
  • Strong Brand Portfolio

Weaknesses

  • Reducing sales
  • investment in research and development is low
  • Financial planning is not done properly and efficiently

Opportunities

  • Strategic acquisitions
  • Focus on R&D
  • New customers from online channel
  • Economic upstick and increase in customer spending

Threats

  • Intense competition
  • hanging consumer buying power
  • No regular supply of innovative products

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Key Developments

DateApproachDevelopment
–PartnershipBallard Power Systems partnered with Porterbrook Leasing Company Limited, a participant in the rail leasing market to provide the FCveloCity-HD fuel cell module that can power the UK HydroFLEX train.
–AcquisitionBallard Power Systems acquired certain the strategic assets of AFCC, a private company owned by Daimler AG and Ford Motor Company. These assets consist of prototype production equipment, testing equipment, and lab and quality inspection equipment. This acquisition is expected to strengthen its position in the market.

Product Offering

  • Ballard Power Systems
    • Hydrogen Generation

Financial Performance

Explore key financial metrics, segmented revenue, balance sheet health, and performance trends.

By Business Segment: Sales rose from USD 28.8 Mn in 2014 to USD 96.6 Mn in 2018.
Ballard Power Systems — By Business Segment
Series (USD Mn)20142015201620172018
Sales28.856.585.3121.396.6

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