BASF Corporation

BASF Corporation Overview

Company Headquarters: Ludwigshafen, Germany

Founded: 1865

Workforce: ~122,400

Company Working:

BASF Corporation is among the leading chemical companies in the world. The company operates through five business segments, namely chemicals, performance products, functional materials and solutions, agricultural solutions, and others. The chemicals segment comprises the petrochemicals, monomers, and intermediates divisions. The performance products segment includes the care chemicals, dispersions and pigments, nutrition and health, and performance chemicals divisions. The functional materials and solutions segment consists of the catalysts, coatings, construction chemicals, and performance materials divisions. The agricultural solutions segment encompasses the crop protection division. The other segment comprises the oil & gas division.

Strategy

BASF Corporation adopts a mix of organic and inorganic growth strategies to garner large share of the aircraft de-icing market. The company focuses on maintaining a strategic relationship with its clients to understand their requirements and offers advanced anti-icing and de-icing products. Furthermore, it expands its distribution channels to broaden its customer base and serve its existing customers.

Company Snapshot

$60,663.5M

Revenue

122,400

Employees

1865

Founded

Ludwigshafen, Germany

Headquarters

SWOT Analysis

Strengths

Product differentiation
Wide customer base
High revenues and market share

Weaknesses

Dependence on the chemicals and performance products business division

Opportunities

Expansion in emerging economies such as India, South Korea, and China

Threats

Intense competition in the market
Stringent aviation regulations

Product Offering

BASF Corporation
- Anti-Icing and De-Icing Fluids

Financial Performance

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