BASF Corporation Overview
Company Headquarters: Ludwigshafen, Germany
Founded: 1865
Workforce: ~122,400
Company Working:
BASF Corporation is among the leading chemical companies in the world. The company operates through five business segments, namely chemicals, performance products, functional materials and solutions, agricultural solutions, and others. The chemicals segment comprises the petrochemicals, monomers, and intermediates divisions. The performance products segment includes the care chemicals, dispersions and pigments, nutrition and health, and performance chemicals divisions. The functional materials and solutions segment consists of the catalysts, coatings, construction chemicals, and performance materials divisions. The agricultural solutions segment encompasses the crop protection division. The other segment comprises the oil & gas division.
Strategy
BASF Corporation adopts a mix of organic and inorganic growth strategies to garner large share of the aircraft de-icing market. The company focuses on maintaining a strategic relationship with its clients to understand their requirements and offers advanced anti-icing and de-icing products. Furthermore, it expands its distribution channels to broaden its customer base and serve its existing customers.
