ICTAug 11, 2026

BAYERISCHE MOTOREN WERKE AG

Company Profile Analysis

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BAYERISCHE MOTOREN WERKE AG - ICT showcase

Year Founded & Workforce

1915-12-31

134,682 Employees

Industry

ICT

Services

BAYERISCHE MOTOREN WERKE AG Overview

Company Headquarters: Germany

Founded: 1916

Workforce: ~134,682

Company Working: Bayerische Motoren Werke AG (BMW) is the parent company of the BMW Group, engaged in the manufacturing of automobiles and motorcycles. Its sales network comprises around 3,400 BMW, 1,580 MINI, and 140 Rolls-Royce dealerships worldwide. The company operates through four reportable Business segments namely automotive, financial services, motorcycles, and other entities. The automotive segment develops, manufactures, assembles, and sells Cars and mobility services. Mobility as a service market falls under this segment. It also sells automotive spare parts and accessories. The financial services segment focuses primarily on Car leasing, fleet Business, multi-brand Business, retail customer and dealer financing, customer deposit Business, and insurance activities. The motorcycles segment manufactures, assembles, and sells BMW brand motorcycles, spare parts, and accessories. The other entities segment comprises holding and group financing companies that include BMW Services Ltd, BMW (UK) Investments, and Bavaria Lloyd Reiseburo, which are not allocated to the other segments. Geographically, the company operates across the Americas, Europe, Asia-Pacific, and the rest of the world.

Strategy

BMW Group primarily follows an inorganic growth approach in the global mobility as a service market. The company has strategic partnerships with Daimler AG to enhance its product portfolio and increase its customer base across North America and European countries. The company also focuses on the NUMBER ONE>NEXT strategy that drives innovative solutions for the development of customer-oriented mobility services.

Company Snapshot

$99.21M

Revenue

134,682

Employees

1915-12-31

Founded

Germany

Headquarters

SWOT Analysis

Strengths

Strong position in the international premium automobile market ▪ Focus on R&D ▪ Revenue growth

Weaknesses

Liquidity position ▪ Pension obligations

Opportunities

Strategic collaborations ▪ Positive outlook of global automotive manufacturing industry

Threats

Intense competition ▪ Foreign currency exchange rate fluctuations ▪ Rapidly changing technology

Key Developments

Date	Approach	Development
February 2019	Joint Venture	PARKNOW collaborated with BMW Group and Daimler AG to form a joint venture to offer mobility services. The joint venture further drives urban mobility services to provide allelectric, autonomous, on-demand services for millions of customers worldwide
January 2018	Acquisition	BMW Group acquired Sixt SE, a multinational Car rental company specializing in Carsharing service DriveNow, to strengthen its mobility services offerings further.

Product Offering

BAYERISCHE MOTOREN WERKE AG
- MaaS

Financial Performance

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About the Author

Wantstats Research Team

Wantstats' research desk profiles BAYERISCHE MOTOREN WERKE AG as part of our ongoing coverage of the ICT sector, drawing on public company data, filings, and market intelligence.

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I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.

Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.

Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.

Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.

Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.

Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.

Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

BAYERISCHE MOTOREN WERKE AG

Company Headquarters: Germany Founded: 1916 Workforce: ~134,682 Company Working: Bayerische Motoren Werke AG (BMW) is the parent company of the BMW Group, engaged in the manufacturing of automobiles and motorcycles. Its sales network comprises around 3,400 BMW, 1,580 MINI, and 140 Rolls-Royce dealerships worldwide. The company operates through four reportable Business segments namely automotive, financial services, motorcycles, and other entities. The automotive segment develops, manufactures, assembles, and sells Cars and mobility services. Mobility as a service market falls under this segment. It also sells automotive spare parts and accessories. The financial services segment focuses primarily on Car leasing, fleet Business, multi-brand Business, retail customer and dealer financing, customer deposit Business, and insurance activities. The motorcycles segment manufactures, assembles, and sells BMW brand motorcycles, spare parts, and accessories. The other entities segment comprises holding and group financing companies that include BMW Services Ltd, BMW (UK) Investments, and Bavaria Lloyd Reiseburo, which are not allocated to the other segments. Geographically, the company operates across the Americas, Europe, Asia-Pacific, and the rest of the world.

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