Benteler Group

Benteler Group Overview

Company Headquarters: Salzburg, Austria

Founded: 1876

Workforce: ~30,000

Company Working: Benteler Group is one of the global leaders in manufacturing and delivering metal-based products, systems, and services. It provides various products such as chassis, automotive bodies, engines, exhaust systems, precision steel tubes, seamless and welded tubes, carbon-steel, and stainless-steel tubes that are used in the automotive and oil & gas industries. The company primarily operates through three divisions, namely, automotive, steel/tube, and distribution. OCTG are included under its steel/tube division, which caters to various end-use industries such as automotive, oil & gas, and energy.

It has operations in 140 locations across 40 countries, with 81 plants and 60 subsidiaries and trading companies. Benteler Aluminium Systems France SNC (France), Benteler Automobiltechnik Eisenach GmbH (Germany), Benteler Automotive (Changshu) Company Limited (China), Benteler North America Corporation, Wilmington (US), Benteler Steel Tube GmbH (Germany), Benteler Steel/Tube Manufacturing Corporation (US), Benteler Steel/Tube (UK) Ltd, and Wolverhampton (UK) are some of its subsidiaries. It employs more than 1,200 employees in its research and development department in 32 locations across 18 countries. The company filed for 81 new patents in 2018.

Strategy

Benteler Group evaluates its long-term sustainability goals to tap into the growth potential of the markets in developing countries. It concentrates on investing in research and development to incorporate technological advancements in its products. For instance, in 2018, it invested USD 98.73 million in research and development to upgrade the products and maintain its brand value to explore the market potential. The company is focused on its steel/tubes division to expand its distribution network across the globe, which will help the company serve various end-use industries and increase its share in the global oil country tubular goods (OCTG) market

Company Snapshot

$8,385M

Revenue

30,000

Employees

1876

Founded

Salzburg, Austria

Headquarters

SWOT Analysis

Strengths

Global presence with large number of subsidiaries
focus on R&D which resulted in filing for 81 patents in 2018
Strong financial position with increasing revenue generation

Weaknesses

declining revenue from South America

Opportunities

Increase in Oil & Gas exploration projects
Strategic mergers with players operating in oil & gas industry

Threats

Highly competitive market

Product Offering

Benteler Group
- drill pipe
- casing
- tubing
- Hollow Carriers
- Line Pipe
- Accessories

Financial Performance

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