Bertelsmann SE & Co. KGaA Overview
Company Headquarters: Germany
Founded: 1835
Workforce: ~17,377
Company Working: Bertelsmann SE & Co. KGaA (Bertelsmann) is an education, media, and services company who along with its subsidiaries, engages in television broadcasting, magazine publishing, e-learning, music rights, and services businesses. The operating divisions of the company include RTL Group, Gruner + Jahr, Penguin Random House, BMG, Bertelsmann Printing Group, Bertelsmann Education Group, and Bertelsmann Investments. The RTL Group deals with television broadcasting, the Penguin Random House engages in trade book publishing, Gruner+ Jahr involves in magazine publishing, BMG is the music service provider, Arvato offers SCM, financial, and IT solutions and services to the clients, the Bertelsmann Printing Group deals with printing activities, Bertelsmann Education Group engages in providing education services, and Bertelsmann Investments deals with funds. The company has a presence in more than 50 countries, with major operations in Western European countries such as Germany, France, the UK, and the US.
Strategy
Bertelsmann aims at achieving a faster-growing, digital, international, and diversified group portfolio. The group is focused on four strategic priorities to grow its business which includes strengthening the core businesses, driving the digital transformation, developing growth platforms, and expanding into high-growth regions. For this, the company is investing heavily to enhance its offerings and providing unique content to its clients. Becoming by Michelle Obama, Guido magazines were some of the significant publication of 2008 for Penguin Random House. The company also expanded its video-on-demand offerings to increase the number of subscribers. The company follows inorganic strategies such as acquisitions—the Bertelsmann Education Group acquired on course Learning, an online education provider in the US and Penguin Random House acquired the publisher Hind Pocket Books in order to increase their product offerings and expand the market reach which helps the company to maintain its position in the market.
