BETSSON AB | Wantstats

Company ProfilePremiumSep 26, 2026

BETSSON AB

Company Profile Analysis

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Year Founded & Workforce

1963

1,600 Employees

Industry

ICT

Services

Mobile GamblingOnline Casino

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BETSSON AB Overview

Company Headquarters: Sweden

Founded: 1963

Workforce: ~1600

Company Working: Betsson AB is a Swedish company engaged in the development and distribution of online gaming products. The company offers sportsbooks, casinos, and other games through its gaming licenses in twelve countries in Central Asia and Europe. The company operates through brands namely Betsafe, Nordicbet, Sverigeautomaten, and Betsson. Betsson AB has its presence across Europe.

Strategy

The company is focused to expand its online gaming market outside Europe using an inorganic growth approach which covers strategies such as acquisitions. Betsson AB aims to provide quality products to its customers to remain competitive in the market. In 2018, the company initiated a “Back on track” strategy, which aims at providing innovative products and better services to its customers. This has helped Betsson AB to gain market share, reinforce profitability, and improve leadership.

Company Snapshot

$4,504.48M

Revenue

1,600

Employees

1963

Founded

Sweden

Headquarters

SWOT Analysis

Strengths

Implementation of “Back on track” strategy
Strong brand identity
Acquisition & Divestment

Weaknesses

Dependence on Europe and Central Asian market

Opportunities

Expansion into emerging market
Investment in R&D sector for the development of the gaming platforms

Threats

Fluctuation in currency
Intense competition

Product Offering

BETSSON AB
- Mobile Gambling
- Online Casino

Financial Performance

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About the Author

Wantstats Research Team

Wantstats' research desk profiles BETSSON AB as part of our ongoing coverage of the ICT sector, drawing on public company data, filings, and market intelligence.

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