BETSSON AB Overview
Company Headquarters: Sweden
Founded: 1963
Workforce: ~1600
Company Working: Betsson AB is a Swedish company engaged in the development and distribution of online gaming products. The company offers sportsbooks, casinos, and other games through its gaming licenses in twelve countries in Central Asia and Europe. The company operates through brands namely Betsafe, Nordicbet, Sverigeautomaten, and Betsson. Betsson AB has its presence across Europe.
Strategy
The company is focused to expand its online gaming market outside Europe using an inorganic growth approach which covers strategies such as acquisitions. Betsson AB aims to provide quality products to its customers to remain competitive in the market. In 2018, the company initiated a “Back on track” strategy, which aims at providing innovative products and better services to its customers. This has helped Betsson AB to gain market share, reinforce profitability, and improve leadership.
