Better Wellness Corp. Overview
Company Headquarters: California, US
Founded: 2018
Workforce: ~350
Company Working: Better Wellness Corp. (Bettera Wellness) manufactures health and wellness products, including gummy vitamins. Bettera Wellness is a market leader in producing confections with the help of various nutraceutical, functional, and botanical ingredients. The company offers its products through retailers and online stores with business operation spread across the US.
Strategy
Bettera Wellness is aims at offering products that taste delightful, maintaining a healthy lifestyle. The company plans to create a market dominance in the years to come through a wide and demanding product portfolio. Robust investment in R&D, quality control, and technical scientific innovations is helping the company meet the required quality standards. The company pivots on understanding consumer needs about natural colors and flavors, as along with concerns for common food allergens. Moreover, it looks forward to offering custom formulizations and products that are non-GMO, organic, kosher, and halal certified, which is expected to further boost the consumer demand.



