Bettera Wellness Corp. Overview
Company Headquarters: California, US
Founded: 2018
Workforce: ~350
Company Working: Bettera Wellness Corp. (Bettera Wellness) manufactures health and wellness products, including gummy vitamins. The company is a market leader in the production of confections using various nutraceutical, functional, and botanical ingredients. It offers products through retail and online stores with business operation spread across the US.
Strategy
Bettera Wellness aims at offering products that taste delightful and help maintain a healthy lifestyle. The company plans to achieve market dominance in the next few years through a wide and dynamic product portfolio. High investment in R&D, quality control, and technical scientific innovations enable it to meet the required quality standards. The company primarily focuses on understanding the consumer’s need for natural colors and flavors, and concerns regarding common food allergens. Moreover, it plans on offering custom formulizations and products that are non-GMO, organic, kosher, and halal certified. This is expected to further boost consumer demand.



