Bettys & Taylors Group Ltd. Overview
Headquarters: Harrogate, England, UK
Founded: 1919
Workforce: ~1,500
Company Working: Bettys & Taylors Group Ltd. is a family-owned business providing black tea, green tea, fruit and herbal infusions, cakes, chocolates, biscuits, coffee, and baked goods. The company sells its products to consumers under the brands Bettys, Taylors of Harrogate, and Yorkshire Tea. The Yorkshire Tea brand is known for its premium tea blends. Bettys & Taylors Group Ltd. currently has six tearooms in Yorkshire, UK.
Strategy
Bettys & Taylors Group Ltd. has adopted product development and collaborations with tea and coffee retail merchants as its key growth strategies in order to compete with the other major players in the global tea market. The company is also focused on enhancing its distribution network to gain a large share of the market.



