Bi-Rite Overview
Company Headquarters: San Francisco, California, US
Founded: 1940
Workforce: ~500
Company Working: Bi-Rite is a family-owned business. The company is well-known as an artisanal ice cream supplier. In addition to ice creams, it offers baked items such as biscuits and bread, cupcakes, muffins, desserts, and cookies. The company owns farms to grow fruits and vegetables. Moreover, it owns cafés at different locations in the US. Bi-Rite provides catering services as per the client’s requirements. It also offers alcoholic and non-alcoholic beverages
Strategy
Bi-Rite is focused on research to develop products and to invent flavors for its creameries, which are projected to broaden its portfolio. It aims at building long-term strategic relations with its customers by providing customized product offerings. It plans on investing in distribution networks to enhance the sales of its products in untapped markets.
