BINDER GmbH

BINDER GmbH Overview

Company Headquarters: Tuttlingen, Germany

Founded: 1983

Workforce: 400

Company Working: BINDER GmbH is one of the world's largest producers of laboratory equipment. The products manufactured by the company include various microbiological incubators and heating ovens for scientific laboratories, environmental test chambers, and ovens for the industry, and CO2 incubators for cell biology and in-vitro fertilization. Its clients are Bayer, Aventis, BASF, Novartis, Schering Plough, Max Planck Institute, Bayer Pharma, Byk Gulden, Boehringer Ingelheim, DKFZ, Philip Morris Daimler, Bosch, Siemens, Kraft Food, Nestlé, Toyota, and many more. Geographically, the company operates from New York, Moscow, Hong Kong, and Shanghai.

Strategy

BINDER GmbH focuses on R&D, and the company continues to invest heavily in medical devices to improve its quality. Currently, it invests around 9% of its revenue in R&D. The company focuses on employing people who specialize in refrigeration and related skills.

Company Snapshot

400

Employees

1983

Founded

Tuttlingen, Germany

Headquarters

SWOT Analysis

Strengths

Expert in simulation chambers
Manufactures customized products on request

Weaknesses

Low work force
High R&D cost

Opportunities

Increasing number of new research laboratories
Strategic tie-ups with other pharma companies to fuel its research & development activities

Threats

Strong competition from Tier 1 companies
Changing buyers’ preference

Key Developments

Date	Approach	Development
February 2015	Product Improvement	BINDER GmbH extended the free warranty period for the UF V series of ultralow temperature freezers. It increased the warranty period for five years.

Product Offering

BINDER GmbH
- Ultra-Low Temperature Freezers

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