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BioPro

Company Profile Analysis

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BioPro - Healthcare showcase

Year Founded & Workforce

1987

Industry

Healthcare

Services

Hammertoe Correction
B

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BioPro Overview

Company Headquarter: Port Huron, Michigan

Founded: 1987

Company Working: BioPro designs and manufactures joint replacement implants, and the company also conducts its primary research on-site at its corporate office and research laboratory in Port Huron, Michigan. BioPro partners with orthopedic and podiatric surgeons from around the world to update existing products and to develop new designs. Additionally, BioPro offers on-site, hands-on and classroom education on surgical techniques and the use of its products. BioPro also designs and manufactures surgical instruments utilized by physicians for joint replacements and surgical procedures.

Strategy

Focuses on finding new ways of making implants production more efficient and sustainable by reducing the consumption of energy and raw materials while improving yields

Company Snapshot

1987

Founded

SWOT Analysis

Strengths

  • Well-known industry associations
  • Trusted partnerships and associations with medical service agencies
  • Well recognized brand

Weaknesses

  • Product recalls dulling the brand image
  • High R&D expenditure
  • Large business segment is difficult to handle

Opportunities

  • Expanding the innovation map beyond the established portfolio
  • Investing in new ideas, strengthening the ability to tap opportunities in new fields

Threats

  • Industry amalgamation intensify competition
  • Reimbursement policies
  • Patent expiration

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Product Offering

  • BioPro
    • Hammertoe Correction

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