Biotronik Overview
Company Headquarters: Berlin, Germany
Founded: 1963
Workforce: ~9,000
Company Working: Biotronik is a leading global medical device company with products and services that improve and save the lives of patients suffering from endovascular and cardiovascular diseases. The company’s technologies enable physicians around the world to provide patients the highest standard of care. Its medical devices are created by engineers and designers in Germany, the US, Switzerland, and Singapore. The company is a Golden Goose in the US because of its medium to strong market share, strong profit margins, and slower revenue growth than some of its competitors in the Medical Device Manufacturing industry, where it accounts for an estimated 0.5% of total industry revenue. The company research, develops, and manufactures in technologically advanced countries, including Germany, Switzerland, the US, and Singapore.
Strategy
Biotronik is implementing organic growth strategies by bringing unique offerings to customers. Moreover, the company also focuses on expanding its global footprint by establishing multiple manufacturing facilities, regional logistics offices, and sales offices in different parts of the world. Additionally, Biotronik placed a high focus on research and development in order to continue improving the diagnosis, treatment, and prevention of cardiovascular and endovascular disease.
