BLACKBOARD INC.

BLACKBOARD INC. Overview

Company Headquarters: US

Founded: 1997

Workforce: ~3,000

Company Working: Blackboard Inc. offers various services such as platform and enterprise consulting, managed hosting, student and training services, online program management. The company has its presence in more than 18 locations. Its software and services are being used by approximately 17,000 schools and organizations in over 100 countries. The company offers solutions like learning management system, registration & reporting, accessibility, web conferencing & collaboration, and various others.

Strategy

The company focuses on providing innovative solutions in the online education market. The target markets of the company include higher education, K-12 education, and international education. The company intends to focus on integration as the whole concept of the integration of the tools is meant to unveil the holistic nature of the portfolio. The company has collected roughly 17 % of its revenue outside of North America and aims to increase that to 25-30% in the coming several years.

Company Snapshot

3,000

Employees

1997

Founded

US

Headquarters

SWOT Analysis

Strengths

Diverse customer base
Global distribution capabilities
Continued product and service innovation

Weaknesses

No patent protection on technology
Aggressive acquisition strategy as opposed to organic growth

Opportunities

Emerging markets
Diversity of customers

Threats

Competitive market
Competition from open source solutions providers

Product Offering

BLACKBOARD INC.
- Online Education

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