Blippar.com Ltd Overview
Company Headquarters: London, UK
Founded: 2010
Workforce: ~ 255
Company Overview: Blippar.Com is a European company that develops mobile applications based on different technologies such as computer vision, image recognition, and augmented reality. Its applications can operate on both Android and iOS platforms. The company has also developed a platform called Blippar which is used by businesses to interact with their consumers and is increasing their brand communication and visual marketing. Blippar.com provides enterprises with solutions for electronic wearables such as headsets, watches, wristbands, and others. The company also provides solutions for various industries such as sports, arts, advertising, entertainment, magazine, retail, healthcare, education, and others. It operates in various regions namely North America, Asia, Europe, Africa, South America, and the Middle East. Additionally, it has offices in Delhi, Singapore, London, Tokyo, Bengaluru, and other regions worldwide.
Strategy
Product innovation is the primary strategy of Blippar. For this, the company is investing a huge amount of money in its developing skills in advanced technologies such as deep learning, augmented reality, and computer vision. To reach a larger consumer base, Blippar utilizes its expertise for promotion, marketing, and advertising. Further, the company focusses on developing a new platform for various industries such as food and beverages, healthcare, entertainment, marketing, and others. Global expansion by partnership and collaboration with the local vendors is its secondary strategy which aids in strengthening its sales and distribution channels globally.
