Blue Bell Creameries Overview
Company Headquarters: Texas, US
Founded: 1907
Workforce: 1000+
Company Working: Blue Bell Creameries is a manufacturer of desserts and frozen snacks. It sells products like sherbets, ice cream, and frozen snacks like ice cream sandwiches, fudge bars, popsicles, and crunch bars, among other snacks. The company has a direct presence in the US and exports its products to North America. It has stores in Alabama and Texas.
Strategy
Blue Bell Creameries focuses on expanding its product portfolio to gain an edge in the market. It has a consumer-oriented approach and has been launching new flavors according to consumer demand and regional preferences. The company has also been launching special events and showcasing its products through special holidays like Christmas to gain consumer attention and brand presence.
