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Boku, Inc

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Boku, Inc - ICT showcase

Year Founded & Workforce

2009

305 Employees

Industry

ICT
B

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Boku, Inc Overview

Company Headquarters: US

Founded: 2009

Workforce: ~305

Company Working: Boku, Inc specializes in mobile payments and enables companies to accept online payments via carrier billing and mobile wallets. With its specifically designed payment network of more than 250 local payment methods that reach 7 billion accounts across 65 countries, global brands like Apple, Amazon, DAZN, Meta, Microsoft, Google, Netflix, Sony, Spotify, and Tencent rely on Boku to reach millions of new paying consumers who do not use credit cards.

Strategy

Boku Inc emphasizes retaining its existing customer base and expanding in untapped markets while maintaining customer satisfaction and supplying high-quality and reliable products. The company also invests heavily in R&D. It aims at increasing its global presence by serving various markets via its marketing and distribution network.

Company Snapshot

$50.1M

Revenue

305

Employees

2009

Founded

US

Headquarters

SWOT Analysis

Strengths

  • Strong financial performance enables the company to invest significantly on the business expansion .
  • Strong R&D capabilities

Weaknesses

  • High dependence on a limited number of customers for revenue generation might affect the company’s performance materially if the company is unable to retain them.

Opportunities

  • Increasing demand for carrier billing

Threats

  • Growing market competition

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Key Developments

DateApproachDevelopment
August 2021Product LaunchThe mobile payments business BOKU announced the introduction of M1ST, a mobile payments network, as part of its growth beyond carrier billing.330+ mobile payment options are available through M1ST, commonly known as Mobile First, including mobile wallets, direct carrier billing, and real-time payment systems. Ninety countries and 5.7 billion mobile payment accounts can use the payment methods.
July 2020AcquisitionBoku Inc announces the completion of its acquisition of Fortumo Holdings, Inc.'s whole issued and to be issued share capital. The acquisition combines two powerful platforms in the DCB industry with complementary skills and customer bases and is considered a milestone in Boku's worldwide Direct Carrier Billing (DCB) expansion strategy. Fortumo primarily serves over 400 small-to-medium-sized businesses with mobile payment solutions, but it also works with bigger retailers like Google, Amazon, and Tencent.
February 2020PartnershipBoku Inc. and AWA Co. Ltd. have formed a cooperation to allow AWA's Japanese clients to charge their monthly subscription payments directly to their mobile phone bills through direct carrier billing.
November 2019PartnershipTo enable customers to sign up for and pay for the service using their mobile phone, broadband, and pay-TV accounts, Boku Inc. established a global agreement with DAZN. With the partnership, Boku will provide DAZN consumers with direct carrier billing and carrier bundling payment alternatives.

Financial Performance

Explore key financial metrics, segmented revenue, balance sheet health, and performance trends.

By Business Segment: Sales rose from USD 50.1 Mn in 2019 to USD 69.2 Mn in 2021.
Boku, Inc — By Business Segment
Series (USD Mn)201920202021
Sales50.156.469.2

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