Boll & Branch LLC Overview
Boll & Branch LLC is an e-commerce company that manufactures and sells organic cotton bed linens, blankets, and bath towels through its online sales portal. It is the first linen manufacturer to be certified by the Fair Trade USA. The majority of the company’s products are manufactured in Kolkata, India, and the raw material—organic cotton—is procured from Orissa, India, while the rest of the products are manufactured in Portugal and the US. The company covers a wide sales area including countries such as the US, Canada, Australia, and the UK.
Strategy
Boll & Branch LLC is strongly positioned and plans to grow its core business by expanding its product portfolio along with strengthening its distribution network. The company has strategically positioned itself as a reliable, ethical, and sustainable manufacturer of organic bedding linens with an aim at expanding its customer base and contribute to the wellbeing of the environment. It is also focused on expanding its operations in new markets by either opening brick & mortar retail stores or collaborating with third-party retailers.
