Booking Holdings Inc. Overview
Company Headquarters: US
Founded: 1997
Workforce: ~24,000
Company Working: Booking Holdings Inc. specializes in online travel and related services in the US and the Netherlands, among other countries. The company mainly operates through booking.com, priceline.com, KAYAK, agoda.com, rentalcars.com, and OpenTable brands. The brand booking.com can be used for booking online accommodation reservations services. The priceline.com offers consumers hotel, rental car and airline ticket reservation services, as well as vacation packages and cruises services mainly in the US. KAYAK provides an easy way to search and compare online price and allows consumers to search and compare travel itineraries such as accommodation reservation, airline ticket, and rental car reservation information, from various travel Websites. The online accommodation reservation service—agoda.com— mainly caters to consumers in Asia-Pacific. The online rental car reservation service, rentalcars.com, operates primarily under a merchant model. OpenTable is a brand for booking online restaurant reservations. Moreover, through its online travel companies, the company connects with its customers, offering them various services.
Strategy
Booking Holdings aims at providing consumers with better affordability a variety of products that are compatible with any device and can be availed regardless of time or place. The company focuses on continuous innovation and commits to serve both consumers and its travel service provider and restaurant partners with the best services. The company emphasizes expanding its service offerings in the market for enhancing online growth. Furthermore, the company aims at adopting advanced technologies to ensure consumer satisfaction. It also focuses on partnership and collaboration with travel service providers and restaurants to expand its services; this helps the company increase its customer base and strengthen its position in the market.
