SemiconductorAug 10, 2026

B&R Industrial Automation GmbH

Company Profile Analysis

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B&R Industrial Automation GmbH - Semiconductor showcase

Year Founded & Workforce

1978-12-31

5,000 Employees

Industry

Semiconductor

Services

B&R Industrial Automation GmbH Overview

Company Headquarters: Eggelsberg, Upper Austria

Founded: 1979

Workforce: ~5,000

Company Working: B&R Industrial Automation GmbH is a top-tier provider of automation technology and serves as ABB's global hub for machine and factory automation. B&R is recognized worldwide for delivering cutting-edge solutions for automating machines and factories and oversees machine automation within ABB's Robotics & Discrete Automation division. B&R's success has been driven by its unwavering commitment to innovation and strong partnerships spanning four decades. Together with ABB, B&R Industrial Automation GmbH is the sole entity worldwide to offer a comprehensive portfolio of robotics, automation, and software. Among the array of products and services B&R offers are programmable logic controllers (PLCs), human-machine interfaces (HMIs), industrial PCs, motion control systems, and safety technology. B&R's solutions are widely applied across diverse industries, such as automotive, food and beverage, pharmaceutical, and packaging. The company has established a global presence with over 70 offices and a network of partners and distributors around the world.

Strategy

B&R Industrial Automation GmbH focuses on innovation and customer satisfaction. The company continuously invests in research and development to create new and innovative products that meet the evolving needs of its customers. It also maintains a strong focus on customer service, providing technical support and training to ensure that its customers are able to get the most out of its products. Its industrial controllers are designed to provide high performance and reliability in harsh industrial environments. The company offers both programmable logic controllers (PLCs) and industrial PCs, which are used for a wide range of applications, including machine control, process control, and motion control.

Company Snapshot

$27.66M

Revenue

5,000

Employees

1978-12-31

Founded

Eggelsberg, Upper Austria

Headquarters

SWOT Analysis

Strengths

Strong brand name that is recognized globally
Diverse Product Portfolio

Weaknesses

Limited Brand Awareness
Limited Resources for Marketing

Opportunities

Strategic Partnerships and Collaborations
Market of the Emerging Technologies in Industrial Automation

Threats

Fluctuation in prices of raw materials
Economic fluctuations and currency devaluations

Key Developments

Date	Approach	Development
January 2023	Product Launch	B&R Industrial Automation Gmbh launched the X2X+ backplane bus as an option, increasing the performance of the X20 system by a factor of four. And because all existing X20 I/O modules are already compatible with X2X+, all it takes to build more powerful machines are bus modules.
September 2021	Product Launch	B&R launched a new PLC family: X20 Embedded. The PLCs combine high performance and numerous integrated interfaces in a housing only 55 mm wide. That makes them only half the width of comparable devices.
September 2021	Product Upgrade	B&R now equips its PC for mobile machinery with B&R Hypervisor software. This enables it to serve simultaneously as both a high-performance controller and a Windows or Linux PC, allowing smart farming applications to be implemented with only a single device.

Product Offering

B&R Industrial Automation GmbH
- Global Industrial Controllers Market

Financial Performance

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About the Author

Wantstats Research Team

Wantstats' research desk profiles B&R Industrial Automation GmbH as part of our ongoing coverage of the Semiconductor sector, drawing on public company data, filings, and market intelligence.

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I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

Noah Malgeri

Co-Founder, Mojave Rail Fabrication Limited

This is really good guys. Excellent work on a tight deadline. I will continue to use you going forward and recommend you to others. Nice job.

Michael Robert

Manager, JavolVision

Thanks, I am so happy that we worked together. Maybe we still can work together in the future.

Joseph Aguayo

Sales Operations & Pricing Manager, Intel

Thanks. It's been a pleasure working with you, please use me as reference with any other Intel employees.

Bong Lau

Sales Leader, Bamberg

We bought your "2025 report" in 2020. Everything is fine and very good.

Peter Groot Koerkamp

Account and Business Manager, EFS-Holland BV

Thanks for sending the report it gives us a good global view of the Betaïne market.

Younghwan Choi

Senior Retail Manager, LG Chem

We found the report very insightful! we found your research firm very helpful. I'm sending this email to secure our future business.

Mark Irwin

Management Consultant, Level 21

I am very pleased with how market segments have been defined in a relevant way for my purposes (such as "Portable Freezers & refrigerators" and "last-mile"). In general the report is well structured. Thanks very much for your efforts.

Rob Kooiker

Group Product Manager HVAC & Fire Protection GMA, Rockwool

I have been reading the first document or the study, the Global HVAC and FP market report 2021 till 2026. Must say, good info! I have not gone in depth at all parts, but got a good indication of the data inside!

Jason Lee

R&D Director, Seojin

Thanks for your great support. Appreciate it. Well received report. It helps us to understand market well. We're planning other area of survey in the future, let's keep in touch.

Akif Moroglu

Strategy & Business Development Director, Dogan Holding

We got the report in time, we really thank you for your support in this process. I also thank to all of your team as they did a great job.

B&R Industrial Automation GmbH

Company Headquarters: Eggelsberg, Upper Austria Founded: 1979 Workforce: ~5,000 Company Working: B&R Industrial Automation GmbH is a top-tier provider of automation technology and serves as ABB's global hub for machine and factory automation. B&R is recognized worldwide for delivering cutting-edge solutions for automating machines and factories and oversees machine automation within ABB's Robotics & Discrete Automation division. B&R's success has been driven by its unwavering commitment to innovation and strong partnerships spanning four decades. Together with ABB, B&R Industrial Automation GmbH is the sole entity worldwide to offer a comprehensive portfolio of robotics, automation, and software. Among the array of products and services B&R offers are programmable logic controllers (PLCs), human-machine interfaces (HMIs), industrial PCs, motion control systems, and safety technology. B&R's solutions are widely applied across diverse industries, such as automotive, food and beverage, pharmaceutical, and packaging. The company has established a global presence with over 70 offices and a network of partners and distributors around the world.

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