B&R Industrial Automation GmbH

B&R Industrial Automation GmbH Overview

Company Headquarters: Eggelsberg, Upper Austria

Founded: 1979

Workforce: ~5,000

Company Working: B&R Industrial Automation GmbH is a top-tier provider of automation technology and serves as ABB's global hub for machine and factory automation. B&R is recognized worldwide for delivering cutting-edge solutions for automating machines and factories and oversees machine automation within ABB's Robotics & Discrete Automation division. B&R's success has been driven by its unwavering commitment to innovation and strong partnerships spanning four decades. Together with ABB, B&R Industrial Automation GmbH is the sole entity worldwide to offer a comprehensive portfolio of robotics, automation, and software. Among the array of products and services B&R offers are programmable logic controllers (PLCs), human-machine interfaces (HMIs), industrial PCs, motion control systems, and safety technology. B&R's solutions are widely applied across diverse industries, such as automotive, food and beverage, pharmaceutical, and packaging. The company has established a global presence with over 70 offices and a network of partners and distributors around the world.

Strategy

B&R Industrial Automation GmbH focuses on innovation and customer satisfaction. The company continuously invests in research and development to create new and innovative products that meet the evolving needs of its customers. It also maintains a strong focus on customer service, providing technical support and training to ensure that its customers are able to get the most out of its products. Its industrial controllers are designed to provide high performance and reliability in harsh industrial environments. The company offers both programmable logic controllers (PLCs) and industrial PCs, which are used for a wide range of applications, including machine control, process control, and motion control.

Company Snapshot

$27.66M

Revenue

5,000

Employees

1979

Founded

Eggelsberg, Upper Austria

Headquarters

SWOT Analysis

Strengths

Strong brand name that is recognized globally
Diverse Product Portfolio

Weaknesses

Limited Brand Awareness
Limited Resources for Marketing

Opportunities

Strategic Partnerships and Collaborations
Market of the Emerging Technologies in Industrial Automation

Threats

Fluctuation in prices of raw materials
Economic fluctuations and currency devaluations

Key Developments

Date	Approach	Development
January 2023	Product Launch	B&R Industrial Automation Gmbh launched the X2X+ backplane bus as an option, increasing the performance of the X20 system by a factor of four. And because all existing X20 I/O modules are already compatible with X2X+, all it takes to build more powerful machines are bus modules.
September 2021	Product Launch	B&R launched a new PLC family: X20 Embedded. The PLCs combine high performance and numerous integrated interfaces in a housing only 55 mm wide. That makes them only half the width of comparable devices.
September 2021	Product Upgrade	B&R now equips its PC for mobile machinery with B&R Hypervisor software. This enables it to serve simultaneously as both a high-performance controller and a Windows or Linux PC, allowing smart farming applications to be implemented with only a single device.

Product Offering

B&R Industrial Automation GmbH
- Global Industrial Controllers Market

Financial Performance

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