BRACCO DIAGNOSTIC, INC.

BRACCO DIAGNOSTIC, INC. Overview

Company Headquarter: Milan, Italy

Founded: 1994

Workforce: 3,450+

Company Working: Bracco Diagnostic Inc. (Bracco) is an international healthcare company, majorly focused on diagnostic imaging products. It has a wide portfolio consisting of over 1,800 patents. Its main products include contrast agents and medical substances used to improve the diagnostic accuracy of biomedical imaging. Its products are sold in over 100 countries, both directly and indirectly through branches, joint ventures, license, and distribution agreements. The company holds a leading position in important geographical areas such as Japan, North America, and Europe. Bracco’s production activities are carried out in Italy, Canada, Switzerland, Germany, Japan, and China.

Strategy

Bracco’s key strategy is to focus on research and development for manufacturing high-quality products. The company also focuses on engaging in partnerships and joint ventures to expand in the market. Moreover, Bracco is also focused on expanding its market in a variety of other business areas.

Company Snapshot

$1,386M

Revenue

3,450

Employees

1994

Founded

SWOT Analysis

Strengths

Innovative product portfolio
Robust R&D capabilities
Strong global footprint

Weaknesses

Limited presence in emerging markets

Opportunities

Mergers & acquisitions along with strategic collaborations to expand geographic boundaries
Mergers and acquisitions for expansion

Threats

Fluctuating currency exchange rates
Fluctuating exchange rates

Product Offering

BRACCO DIAGNOSTIC, INC.
- Diagnostic Imaging

Financial Performance

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