BRACCO DIAGNOSTIC, INC. Overview
Company Headquarter: Milan, Italy
Founded: 1994
Workforce: 3,450+
Company Working: Bracco Diagnostic Inc. (Bracco) is an international healthcare company, majorly focused on diagnostic imaging products. It has a wide portfolio consisting of over 1,800 patents. Its main products include contrast agents and medical substances used to improve the diagnostic accuracy of biomedical imaging. Its products are sold in over 100 countries, both directly and indirectly through branches, joint ventures, license, and distribution agreements. The company holds a leading position in important geographical areas such as Japan, North America, and Europe. Bracco’s production activities are carried out in Italy, Canada, Switzerland, Germany, Japan, and China.
Strategy
Bracco’s key strategy is to focus on research and development for manufacturing high-quality products. The company also focuses on engaging in partnerships and joint ventures to expand in the market. Moreover, Bracco is also focused on expanding its market in a variety of other business areas.
