Brainlab

Brainlab Overview

Company Headquarters: Munich, Germany

Founded: 1889

Workforce: ~1,350

Company Working: Brainlab develops, manufactures, and markets software-driven medical technology, enabling access to advanced, less invasive patient treatments. The company operates through three major business segments, namely, surgery, radiosurgery, and digital O.R. It offers products for various stages of surgical procedural, from software for pre-planning to software and systems for surgical navigation, to data management and manipulation, and intraoperative imaging and surgical follow-up. The products manufactured by the company are used across numerous fields such as oncology, specifically radiotherapy and radiosurgery; image-guided surgery, specifically, craniomaxillofacial (CMF), ENT, spine, trauma, and neurosurgery; intraoperative imaging; integrated operating room solutions as well as image sharing and enhancement. The company operates in 18 locations across Europe, Asia, Australia, North and South America.

Strategy

Brainlab focuses on R&D activities to enhance its product portfolio. The company also focuses on providing innovative and high-quality products to healthcare providers.

Company Snapshot

1,350

Employees

1889

Founded

Munich, Germany

Headquarters

SWOT Analysis

Strengths

Wide product portfolio
Strong marketing strategies, such as conducting workshops in several countries

Weaknesses

Product recall

Opportunities

Expanding the distributor portfolio
Collaborations with government organizations as well as private firms

Threats

Increased competition among key players

Product Offering

Brainlab
- Surgical Navigation System

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