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Brita LP

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Brita LP - Automotive showcase

Year Founded & Workforce

1966

8,000 Employees

Industry

AutomotiveB2BB2C

Services

• Mypure Max 5S• Mypure Max 6S• Mypure Max 7S• Complete Faucet Filtration System• Basic Faucet Filtration System
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Brita LP Overview

Company Headquarters: US

Founded: 1966

Workforce: ~8,000

Company Working: Brita LP is primarily engaged in manufacturing and selling water filters. It operates as a subsidiary of The Clorox Company of Canada Ltd. It produces household water filter jugs, water filter systems & cartridges, on tap water filters, water filter kettles, and water filter dispensers. Furthermore, it provides water filter systems and cartridges for vending machines, coffee machines, combination ovens, and dishwashers. The company has 25 manufacturing facilities and research & development units across Argentina and the US.

Brita LP has around five subsidiaries, including Brita Canada Corporation, Brita Canada Holdings Corporation, and Brita GP. The firm has offices across Germany and the US.

Strategy

Brita LP aims to become of the leaders in water treatment technology. The company has been working to increase their presence in the global market through investments in Asia Pacific market. The company has also invested in development of their brand in foreign markets. The company has higher focus on their residential segments in comparison with professional segment.

Company Snapshot

8,000

Employees

1966

Founded

US

Headquarters

Key Developments

DateApproachDevelopment
–ExpansionBrita LP commenced its operations in India with the launch of a new range of water purifiers, MyPure Max
–Product LaunchBrita LP launched a new filter named Brita, which would remove 99% of lead and is certified by the Water Quality Association. The filter can remove 99 % of the lead from tap water for up to 120 gallons for up to six months
February 2019ExpansionBrita LP commenced its operations in India with the launch of a new range of water purifiers, MyPure Max.
March 2017Product LaunchBrita LP launched a new filter named Brita, which would remove 99% of lead and is certified by the Water Quality Association. The filter can remove 99 % of the lead from tap water for up to 120 gallons for up to six months.

Product Offering

  • Brita LP
    • • Mypure Max 5S
    • • Mypure Max 6S
    • • Mypure Max 7S
    • • Complete Faucet Filtration System
    • • Basic Faucet Filtration System
    • • Long Last Filter
    • • Pitcher and Dispenser Filter
    • • Stream Filter
    • • Bottle Filter
    • • Faucet Mount Filter
    • Global Water Purifier Market

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