BRÜGGEMANN

BRÜGGEMANN Overview

Company Headquarters: Heilbronn, Germany

Founded: 1868

Workforce: NA

Company Working: Brüggemann is the leading manufacturer of high-performance chemical products. The company is focused on delivering customized and advanced solutions for its customers in polymer additives, industrial chemicals, and alcohol. Its products include reducing agents, zinc derivatives, polymer additives, and AP-NYLON additives. Brüggemann offers zinc oxide for paints and coatings, rubber, cosmetics/personal care, and pharmaceutical industries. It is always keen to find innovative solutions for new challenges. It has its facilities in Germany, the US, and Hong Kong.

Strategy

Brüggemann is focused on gaining profits by increasing its presence in the untapped European market. It also focused on forming a long-term collaboration with raw material suppliers to ensure the production of high-quality zinc chemicals to increase its customer base and revenue. Moreover, it focuses on developing innovative products, thereby investing in research and development.

Company Snapshot

1868

Founded

Heilbronn, Germany

Headquarters

SWOT Analysis

Strengths

Strong brand image
Wide global footprint
Strong marketing strategy
Robust research and development facility

Weaknesses

Highly dependent on the domestic market

Opportunities

Merger with and acquisition of key players in the European market

Threats

Increasing raw material prices
Stiff competition from the existing players

Product Offering

BRÜGGEMANN
- Zinc Chemicals

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