Butchers & Bicycles

Butchers & Bicycles Overview

Company Headquarters: Denmark

Founded: 2013

Company Working:

Butchers & Bicycles primarily manufactures and distributes electric cargo bikes in Europe. It is one of the leading manufacturers for electric cargo bikes in Europe. It offers tilting electric cargo bikes and related accessories to the consumers. Such accessories include child seat assembly, headlights, hoods with skyview, parking covers, and flat covers. The company primarily offers electric cargo bikes for family users.

The company operates and manages its business in more than 26 countries through a network of 126 dealers in the globe. Robert Bosch GmbH is the main supplier of drive systems for electric cargo bikes.

Strategy

Butchers & Bicycles focuses on the development of sustainable quality products to strengthen its market position. The company aims to enhance its in-house manufacturing capabilities to increase the production of the cargo bikes to minimize the dependency on suppliers. It primarily caters to the demand for bikes meant for families and individuals and further aims to strengthen its distribution network to meet the design and component requirements of the users of e-cargo bikes. The company strategizes to expand in Europe to increase its share in the global market.

Company Snapshot

2013

Founded

Denmark

Headquarters

SWOT Analysis

Strengths

Focus on e-cargo bikes
Various residential users

Weaknesses

Limited product portfolio
Dependence on dealers

Opportunities

Investments in penetrating the Europe market
Scope for investments in the product portfolio

Threats

None

Product Offering

Butchers & Bicycles
- MK1-E

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