BWT Aktiengesellschaft Overview
Company Headquarters: Austria
Founded: 1990
Workforce: ~4,500
Company Working:
BWT Aktiengesellschaft is one of the leading manufacturers of water treatment systems. It offers residential water technologies, such as water filters, softeners, limescale protection systems, and water treatment units for swimming pools. The company also caters to the commercial water treatment requirements in the public sector and building technology applications. It designs its commercial projects through water analysis and provides construction, commissioning, and maintenance services to ensure reliable and cost-effective operations. The company offers reverse osmosis systems, electrode ionisation systems, and disinfection, ultraviolet (UV) systems, as well as it offers dosing agents and maintenance services.
BWT Aktiengesellschaft serves installers, wholesalers, planners, architects, and municipalities, through branches, and field and service staff. Furthermore, it functions through 82 subsidiaries and associated companies and has five main production locations. The company extensively focuses on research and development and has several research and development departments across France, Germany, Switzerland, Austria, and Russia.
Strategy
BWT Aktiengesellschaft focuses on achieving sustainable growth through innovative technologies, geographical expansion, and increasing its presence in existing markets. It aims to optimize its business processes and production methods by implementing a product development strategy, whereby the sustainable aspects throughout the entire product lifecycle and beyond are considered right from the development stage. The company heavily invests in research and development and infrastructure and brand development to increase its market presence. For instance, in March 2017, it partnered with Sahara Force India to develop its brand and promote its unique water treatment products, including the BWT Magnesium Mineralizer.
