BYJU’S Overview
Company Headquarters: India
Founded: 2008
Workforce: ~5000
Company Working: BYJU’s is of the largest education technology company and the creator of India’s largest K12 learning that offers highly adaptive, effective and engaging learning programs for students from classes 4–12 and competitive exams like NEET, JEE, GRE, CAT, IAS, and GMAT. BYJU’s has over 33 million downloads and over 2.3 million annual paid subscriptions. Company claims that on an average, students spend around 64 minutes on the app every day. The app delivers world-class learning experience by making use of original content, interactive simulations, rich animations, and engaging video lessons from India’s best teachers. Its investors include Chan-Zuckerberg Initiative, Sequoia Capital India, Light Speed Venture Partners, and others.
Strategy
BYJU’S approach combines world-class teachers, proven pedagogical methods, data science and innovative technology to deliver personalized learning, assessment, and feedback for students. The company has a dedicated marketing and sales team which provides various promotional offers such as free counseling to the students which enables attracting more customers. The company participates in various investment programs to attract and receive investments to help develop its products and capture a significant market share.
