Califia Farms Overview
Headquarters: California, US
Founded: 2010
Workforce: ~14
Company Working: Califia Farms is a producer and supplier of plant-based products such as Mexican juice, almond milk, cold brew coffee, seasonal drinks, citrus juice, and coffee creamer. The company offers its products to customers through retail shops and various coffee shops. It was founded by a farmer’s cooperative in the San Joaquin Valley, California, US and uses artisanal-inspired processes to produce its products. The drinks provided by the company are mainly packed in its signature curvy bottles.
Strategy
The key strategy of Califia Farms is to invest in its research and development activities to launch innovative products. The company launches nearly 15 to 25 new products a year. Besides this, the company is entering into agreements with retailers and distributors to launch its products in the respective markets and gain a global presence.
